All Marketing articles – Page 6
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Venturing & InvestmentsIterable goes double unicorn with DTCP backing
Customer communications platform player takes $200m in funding, with Deutsche Telekom Capital Partners on the ticket. Medium-term IPO a potential exit route for Group investment arm. Martech continuing to pique interest for DTCP.
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PeoplewatchDeutsche Telekom movers: brand leadership overhaul at T-Mobile
American NatCo’s Chief Marketing Officer Matt Staneff exits, paving the way for evolved brand and communications strategy. Group compliance lead Mackert reportedly exiting. Czech NatCo confirms leadership for newly-unified Enterprise division.
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Strategy & ChangeTelefónica draws new logo to reflect digital vision
New marque is the first corporate identity refresh this century for the operator. Executive Chairman Álvarez-Pallete outlined symbolism behind the change at Group AGM.
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PremiumElsewhere in BT Consumer: Extreme E rights nabbed
BT Sport takes racing rights and targets Ashes renewal.
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Vendor VoiceTeradata: telco leaders must step up to seize data opportunity
Breaking down silos to seamlessly orchestrate data can deliver a virtuous circle of customer improvement and operational efficiency, presenting a springboard for a strategic reboot. In adopting tech sector business models, telcos have yet to fully grasp the value of their data assets, with coordination acting as a powerful ...
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Products & ServicesUpstart Airtel rouses Vodafone Spain’s ire
New Spanish service provider revives Airtel brand after Vodafone Spain let trademark expire. VfS demands company stop using the brand.
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PremiumElsewhere in Vodafone Group: Colao tipped for fast lane
Fast lane for Colao?; Vodafone draws IoT.nxt further into fold; Vodafone brand disappears from Malta.
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MarketingNew T-Mobile US unit to take Un-Carrier model into ads
2019 Pushspring buyout morphs into launch of T-Mobile Marketing Solutions business, with talk of “disruption” and focus on industry “pain points”.
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Partnerships & AlliancesVodafone looks to unlock Spanish home security market
Vodafone Spain looks to mimic Telefónica success with entrance into connected-security market. Strategic agreement with market leader Securitas Direct picks up pieces of latter’s former relationship with incumbent rival. Deal announced after Telefónica and Prosegur’s JV highlights strong customer acquisition since launch earlier in 2020.
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MarketingEE influence sees BT switch multi-million ad account
AMV BBDO bows out from BT’s advertising after more than 20 years. EE’s main creative partner builds on its success in delivering Beyond Limits. Mobile marketers charged with supporting internal transformation as well as external image.
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Suppliers & SCMTelefónica digs in further with Havas
Estimated €500m global media account was first awarded to French group in 2014.
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Products & ServicesVodacom moves benefits scheme to next phase
Vodacom aims to boost revenue by offering SwitchedONBenefits to businesses, supported by Australian partner Mobecom.
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PremiumBT launches digital skills TV campaign
BT launches digital skills TV campaign Source: BT BT Consumer launched a three-week advertising campaign to deliver digital skills training, in partnership with terrestrial broadcaster ITV, during the coronavirus quarantine period. The Beyond Limits: Top Tips on Tech campaign features well-known celebrities demonstrating twelve 3.5-minute lessons during ...
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PremiumO2 UK ads targeted by advertising authority
O2 UK fell foul of the Advertising Standards Authority (ASA) over advertisements aired on the O2 UK website and YouTube.
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Public AffairsThree UK’s “real 5G” ad banned after Vodafone, BT complaints
Three UK’s “misleading” 5G advertising campaign was banned after complaints from Vodafone UK (VfUK) and BT.
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PremiumScottish Rugby, BT partner on VR experience
Scottish Rugby and BT collaborated on a virtual reality (VR) fan experience.
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PremiumASA upholds BT complaint against Three UK ad
The Advertising Standards Authority (ASA) upheld a BT Consumer complaint against a 5G advertising campaign by Three UK. BT and Vodafone UK challenged Three’s claim that, “if it’s not Three, it’s not real 5G”.
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PremiumAdvertising authority calls out BT
BT fell foul of the Advertising Standards Authority (ASA) over videos aired on TV and the BT website in January 2019.
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PremiumDeutsche Telekom eyes wider role for Magenta brand
DT is signalling plans to license the Magenta brand to create new strategic alliances that could compete with Vodafone’s Partner Markets arrangements.