All Marketing articles – Page 6
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MarketingNew T-Mobile US unit to take Un-Carrier model into ads
2019 Pushspring buyout morphs into launch of T-Mobile Marketing Solutions business, with talk of “disruption” and focus on industry “pain points”.
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Partnerships & AlliancesVodafone looks to unlock Spanish home security market
Vodafone Spain looks to mimic Telefónica success with entrance into connected-security market. Strategic agreement with market leader Securitas Direct picks up pieces of latter’s former relationship with incumbent rival. Deal announced after Telefónica and Prosegur’s JV highlights strong customer acquisition since launch earlier in 2020.
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MarketingEE influence sees BT switch multi-million ad account
AMV BBDO bows out from BT’s advertising after more than 20 years. EE’s main creative partner builds on its success in delivering Beyond Limits. Mobile marketers charged with supporting internal transformation as well as external image.
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Suppliers & SCMTelefónica digs in further with Havas
Estimated €500m global media account was first awarded to French group in 2014.
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Products & ServicesVodacom moves benefits scheme to next phase
Vodacom aims to boost revenue by offering SwitchedONBenefits to businesses, supported by Australian partner Mobecom.
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PremiumBT launches digital skills TV campaign
BT launches digital skills TV campaign Source: BT BT Consumer launched a three-week advertising campaign to deliver digital skills training, in partnership with terrestrial broadcaster ITV, during the coronavirus quarantine period. The Beyond Limits: Top Tips on Tech campaign features well-known celebrities demonstrating twelve 3.5-minute lessons during ...
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PremiumO2 UK ads targeted by advertising authority
O2 UK fell foul of the Advertising Standards Authority (ASA) over advertisements aired on the O2 UK website and YouTube.
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Public AffairsThree UK’s “real 5G” ad banned after Vodafone, BT complaints
Three UK’s “misleading” 5G advertising campaign was banned after complaints from Vodafone UK (VfUK) and BT.
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PremiumScottish Rugby, BT partner on VR experience
Scottish Rugby and BT collaborated on a virtual reality (VR) fan experience.
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PremiumASA upholds BT complaint against Three UK ad
The Advertising Standards Authority (ASA) upheld a BT Consumer complaint against a 5G advertising campaign by Three UK. BT and Vodafone UK challenged Three’s claim that, “if it’s not Three, it’s not real 5G”.
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PremiumAdvertising authority calls out BT
BT fell foul of the Advertising Standards Authority (ASA) over videos aired on TV and the BT website in January 2019.
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PremiumDeutsche Telekom eyes wider role for Magenta brand
DT is signalling plans to license the Magenta brand to create new strategic alliances that could compete with Vodafone’s Partner Markets arrangements.
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Public AffairsT-Mobile US challenged over TVision promotion
TMUS was challenged over statements promoting TVision Home, its fledgling pay-TV product. Cable rival Charter Communications took an official challenge to self-regulatory body the National Advertising Division.
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Public AffairsMagyar Telekom fined for misleading advertising
Magyar Telekom was fined HUF 670m (€1.9m) by competition authority Gazdasági Versenyhivatal for misleading advertising.
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Public AffairsVodafone drops Unitymedia brand as legal action looms
German OpCo appears sanguine over legal challenge to Unitymedia merger approval. Hannes Ametsreiter hails new era with “one network, one brand, one tariff”.
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Suppliers & SCMVodafone Group media agency rehash
Group refashions its relationship with media agencies, rather than ditching them, after recent in-sourcing of some of its advertising procurement.
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PremiumVirgin Media bites back in Bristol billboard campaign
Virgin Media UK took a pop at BT’s fibre-to-the-premises (FTTP) advertising in the city of Bristol by branding it as “dubious” and “unsubstantiated”.
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PremiumBT plays 4-3-3 against football obstacles
BT’s 4-3-3 campaign got underway, tackling obstacles in grassroots disability, para, and women’s football.
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PremiumBT Halo gets new marketing push
BT launched its latest marketing campaign for BT Halo, the premium converged service family it debuted in 2019.