UK TV resets around streaming, as fibrecos and MNOs close in on Sky and Virgin Media O2
Analysis: A budget EE TV launch by BT is the clearest sign yet that affordable streamed TV has become a key strategic battleground for UK operators seeking to entice and retain customers on multi-play. Fibrecos and MNOs alike are muscling in with cut-price, streaming-first offers, leaving the two national SPs for whom TV has historically been most central striving to defend their turf…
This article includes:
- Organisations: Apple; Arqiva; BT; CityFibre; Comcast; Disney+; EE; Everyone TV; Fibrus; Freeview; Freely; HBO Max; Hayu; Netflix; Netgem; NOW; Openreach; Prime Video; Sky; TiVo; UK Government; Virgin Media O2; VodafoneThree; Wildanet.
- Geographies: Europe; United Kingdom (UK).
- People: Ben Case; Kieran Smith.
- Themes: 360 boxes; ad-supported streaming; aggregation; altnets; Apple TV 4K; broadband; broadcast licences; cable television; catch-up television; connected television; convergence; customer churn; digital terrestrial television; fibre eligibility; fibre-to-the-premises; free-to-stream television; gaming; Gigabit broadband; household average revenue per user; internet protocol television; live television; mobile network operators; multi-play contracts; multi-room viewing; on-demand television; pay television; PLEIO platform; satellite television; set-top boxes; streaming bundles; streaming-first television; subscription services; television distribution; television platforms; ultrafast broadband; video content market; wholesale broadband.
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