All Marketing articles – Page 4
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Strategy & ChangeEE spreads its wings with open platform evolution
New platform placed front and centre of “landmark shift” for EE, with likes of consumer electronics, home security, and subscription management available on “open” basis.
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Strategy & ChangeFern goes Cuckoo with refreshed broadband brand line-up
UK infra investor reshuffles brands after recent formation of combined full-fibre challenger.
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MarketingDT chief hints Greece’s OTE may adopt ‘T’ logo
Höttges hails hanging of Group logo as “strong sign of belonging” at Greek operator.
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MarketingT-Mobile brand continues vanishing act with Dutch exit
The new Odido brand is replacing T-Mobile and Tele2 in the Netherlands.
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Network & InfraVodacom brands new TowerCo business as Mast
Vodacom sticks with simplicity in branding its new South African tower spinoff.
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OperationsT-Mobile taps advertising ‘pioneer’ to lead T-Ads biz expansion
Jean-Paul Colaco is appointed ‘Chief T-Ads Officer’, says Mike Katz. US NatCo has come under spotlight over data privacy practices.
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Products & ServicesTNT goes live as BT Sport era comes to close
Rebranded BT Sport replacement goes live across the UK and Republic of Ireland today.
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MarketingDeutsche Telekom, Telefónica want more time to resolve ‘T’ logo dispute
Duo asks European Union Intellectual Property Office for six-month extension to resolve differences.
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Consumer (B2C)Virgin Media O2 levels up gaming ambitions
Operator goes toe-to-toe with other UK telcos in gaming sphere after launching ‘first venture’ into sector since merger.
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Consumer (B2C)BT’s new retail hub is a ‘glimpse into the world of new EE’
Consumer CEO Marc Allera says launch of EE Studio represents BT’s converged consumer ambition and strategic transformation.
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PremiumDeutsche Telekom seeks to put stamp on ‘Magentaverse’
Group files trademark registration for a pink-hued play on the metaverse.
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PremiumRebranded BT Pension Scheme division bags first client
BTPS’s primary service provider renamed Brightwell as part of move into world of fiduciary service provision.
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PremiumDeutsche Telekom fails in attempt to block 1&1 5G advertising
Regional German court rules in favour of 1&1 over advertising for new mobile network, although decision said to be “not yet final”.
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Vendor VoicePega: Bridging the Digital Skills Gap Faster with Low-Code
Operators are correctly pursuing digitalisation strategies, but continued siloing risks customers becoming “stuck” between teams or channels, warns Pega.
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PremiumAdwatch selects Telefónica Tech for blockchain-powered campaign transparency
Partnership with Spanish adtech startup intended to boost authenticity of audience metrics for marketing campaigns.
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PremiumBT evolves Board of Directors to fill vacancies
Maggie Chan Jones and Ruth Cairnie appointed as new Independent Non‑Executive Directors.
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PremiumTelefónica and DT suspend legal dispute over ‘T’ logo
Operators mutually agree to end 18-month-long clash over branding.
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PremiumT-Mobile US potential suitor for Ryan Reynolds’ Mint Mobile
Unnamed source claims MVNO, which already uses T-Mobile’s network, could be acquired by the American operator.
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MarketingMagyar Telekom to drop T-Systems brand
Deutsche Telekom-controlled telco to meld B2B brands and functions to improve go-to-market for “convergent digital business offerings”.
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Strategy & ChangeDeutsche Telekom plays off the T with fresh ‘international’ logo
DTAG preps new visual element for global marketing armoury.