All Marketing articles – Page 4
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Public AffairsDeutsche Telekom obtains preliminary injunction against Lemonade to prevent magenta use
Deutsche Telekom (DT) obtained a “preliminary” injunction against US-based insurance provider Lemonade, preventing it from using the colour magenta in its branding in Germany.
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Marketing
Openreach agrees four-year sponsorship deal with Ulster Rugby
Openreach agreed a four-year sponsorship contract with Ulster Rugby, starting from the current 2019/20 season.
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Public Affairs
MPDFT seeks to ban Vivo Ads’ geolocation feature
Investigation into data use may give insight into parameters of privacy law in Brazil. However, suggestions of potential impropriety at the operating business cast a shadow over Vivo attempts to position itself as a data privacy champion.
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M&A
T-Mobile US has acquired PushSpring, a mobile marketing agency
T-Mobile US (TMUS) looked to have quietly acquired US-based mobile marketing agency PushSpring in order to increase its advertising technology expertise.
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Marketing
Vodafone UK undergoing a brand refresh
VfUK undergoing a brand refresh, following the launch of a new marketing campaign.
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Public Affairs
EE fined by ICO for unwanted marketing messages
The Information Commissioner’s Office (ICO) fined EE £100,000 for sending more than 2.5 million direct marketing messages to its customers without their consent.
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Consumer (B2C)
EE refreshes its contract bundles
EE refreshes tariffs: axes Max; debuts Smart Plans, Swappables, Service Packs
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People
Deutsche Telekom People Moves, June 2019
36 key people moves tracked and analysed. Bohle takes over delicate privacy role from Kremer.
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Products & Services
Movistar Ads reaches Colombia
Movistar Colombia is building on earlier adoption of LUCA data solutions to enable new revenue-generating digital offerings for advertisers.
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