BT - Piccadilly Lights (Live Coding)

Marketing

EE influence sees BT switch multi-million ad account

AMV BBDO bows out from BT’s advertising after more than 20 years. EE’s main creative partner builds on its success in delivering Beyond Limits. Mobile marketers charged with supporting internal transformation as well as external image.

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Strategy & Change

BT steps up SME defence as it awaits insolvency tsunami

BT Enterprise’s Q1 FY20–21 performance shows a business briefly hollowed out, and anticipating further blows as it begins its recovery. Small Business Support Scheme is promoting ultrafast vouchers, bursaries and training in the hope of softening the impact of the pandemic recession.

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Network & Infrastructure

Scotland back in the game on rural 4G

Installation of rural sites re-starts and initially reticent MNOs now offering warmer support.

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Partnerships & Alliances

BT guards Microsoft Azure Sentinel

Group unveils tailored managed security services to support software giant’s SIEM product. More new offerings on way to support Microsoft cloud applications.

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Partnerships & Alliances

BT Group leads charge for UK EVs

BT and big fleet operators call for all new car and van sales to be electric by 2030. New coalition urges government action to kickstart EV market.

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