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MarketingDT chief hints Greece’s OTE may adopt ‘T’ logo
Höttges hails hanging of Group logo as “strong sign of belonging” at Greek operator.
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MarketingT-Mobile brand continues vanishing act with Dutch exit
The new Odido brand is replacing T-Mobile and Tele2 in the Netherlands.
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MarketingDeutsche Telekom, Telefónica want more time to resolve ‘T’ logo dispute
Duo asks European Union Intellectual Property Office for six-month extension to resolve differences.
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MarketingMagyar Telekom to drop T-Systems brand
Deutsche Telekom-controlled telco to meld B2B brands and functions to improve go-to-market for “convergent digital business offerings”.
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MarketingTelefónica has a change of plan on convergence
Fusión brand set to be replaced after a decade as totem for Group’s convergence strategy. Move comes with convergent ARPU and acquisition in stall. New service to draw on Group’s prolific recent recruitment of partners such as Microsoft, Prosegur, and Teladoc.
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MarketingTelefónica, Deutsche Telekom lock horns over ‘T’ logo
DT objects to Telefónica’s adoption of a ‘T’ made up of five circles.
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MarketingBT recalibrates ad strategy with in-house reshuffle
Operator joining up ad capabilities across Consumer, Enterprise, and Global. Establishes new Media Centre of Excellence to share learnings.
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MarketingNew T-Mobile US unit to take Un-Carrier model into ads
2019 Pushspring buyout morphs into launch of T-Mobile Marketing Solutions business, with talk of “disruption” and focus on industry “pain points”.
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MarketingEE influence sees BT switch multi-million ad account
AMV BBDO bows out from BT’s advertising after more than 20 years. EE’s main creative partner builds on its success in delivering Beyond Limits. Mobile marketers charged with supporting internal transformation as well as external image.