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MarketingTelefónica has a change of plan on convergence
Fusión brand set to be replaced after a decade as totem for Group’s convergence strategy. Move comes with convergent ARPU and acquisition in stall. New service to draw on Group’s prolific recent recruitment of partners such as Microsoft, Prosegur, and Teladoc.
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Marketing
Telefónica, Deutsche Telekom lock horns over ‘T’ logo
DT objects to Telefónica’s adoption of a ‘T’ made up of five circles.
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Marketing
BT recalibrates ad strategy with in‑house reshuffle
Operator joining up ad capabilities across Consumer, Enterprise, and Global. Establishes new Media Centre of Excellence to share learnings.
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Marketing
New T‑Mobile US unit to take Un‑Carrier model into ads
2019 Pushspring buyout morphs into launch of T‑Mobile Marketing Solutions business, with talk of “ disruption ” and focus on industry “ pain points ”.
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Marketing
EE influence sees BT switch multi-million ad account
AMV BBDO bows out from BT’s advertising after more than 20 years. EE’s main creative partner builds on its success in delivering Beyond Limits . Mobile marketers charged with supporting internal transformation as well as external image.
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Marketing
O2 UK ads targeted by advertising authority
O2 UK fell foul of the Advertising Standards Authority (ASA) over advertisements aired on the O2 UK website and YouTube .
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Marketing
Virgin Media bites back in Bristol billboard campaign
Virgin Media UK took a pop at BT’s fibre‑to-the‑premises (FTTP) advertising in the city of Bristol by branding it as “ dubious ” and “ unsubstantiated ”.
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Marketing
BT plays 4-3-3 against football obstacles
BT’s 4‑3‑3 campaign got underway, tackling obstacles in grassroots disability, para, and women’s football.
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Marketing
BT Halo gets new marketing push
BT launched its latest marketing campaign for BT Halo , the premium converged service family it debuted in 2019.
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Marketing
Vodafone promotes 5G networks with EV call
Vodafone Portugal used its 5G network to stream a 4K call to a Renault electric vehicle.
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Marketing
Openreach agrees four‑year sponsorship deal with Ulster Rugby
Openreach agreed a four‑year sponsorship contract with Ulster Rugby, starting from the current 2019/20 season.
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Marketing
Vodafone UK extends sponsorship deal to Wasps Ladies
Vodafone UK (VfUK) agreed a sponsorship deal with the Wasps Ladies rugby team.
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Marketing
Vodafone Group supports video marketing startup Spirable
Personalised video marketing startup Spirable was given some love by outgoing Vodafone Global Brand Media Director Sara Martins de Oliveira as it announced receipt of a Series-A funding round (albeit without an apparent contribution from the Group).
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Marketing
Vodafone Group forms sponsorship deal with Porsche
Vodafone got back in the international motorsports sponsorship game with a deal to display Group branding on Porsche Motorsport cars in the upcoming Formula E Championship , due to begin in November 2019 with Porsche as a new entrant.
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Marketing
Vodafone UK undergoing a brand refresh
VfUK undergoing a brand refresh, following the launch of a new marketing campaign.
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Marketing
BT Group signs as lead sponsor for England football team
BT to feature as a high-profile FA partner through £50m sponsorship deal, Wembley to continue as key showground for emerging EE services.
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Marketing
EE promotes its 5G network at Glastonbury Festival
EE maintained sponsorship of the Glastonbury Festival in June 2019 for the sixth year running, and used the event to promote its newly launched 5G network.
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Marketing
New CEO, new BT Group branding
New logo intended to create a more unified identity across all BT units, and refresh a tired image.
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Marketing
Vodafone Germany has shift-screen installed by SIGMA System Audio‑Visuell
“ Professional presentation ” technology specialist SIGMA System Audio‑Visuell installed a shift-screen at VfD Vodafone Campus headquarters in Düsseldorf.
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Marketing
Vodafone Group shifting advertising functions in-house
Operator’s relentless focus on supply chain savings extends to media management. Group Commercial looking increasingly keen on media analytics sideline.
