tfw206_giffgaff-ai

Strategy & Change

UK’s giffgaff goes ‘AI-first’, revamps tech org and stack

Virgin Media O2 innovative flanker brand highlights tech, leadership, operational, and organisational changes as it seeks to up competitive game in challenging market (and boost the operator’s lines of defence against discounting competitors). As giffgaff embraces AI, execs assure over future of its community-centric model.

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