All Marketing articles – Page 3
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Partnerships & AlliancesOperators join peers in RCS marketing drive
EE, VM O2, and Vodafone prepare to launch inter‑operator Rich Communications Service. Trio aim to lure marketers with 17 million customer base.
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PremiumElsewhere in Openreach: rival CityFibre making headway
Openreach renews ADVA relationship; rebrand initiated; altnet rollouts pick up pace.
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Strategy & ChangeVodafone weighs risk of Gen Z customers
Vodafone sees potential risk in younger generation.
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Public AffairsFCC probes T-Mobile data policy
US regulator queries T-Mobile and its operator peers in data collection and storage investigation.
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Venturing & InvestmentsWayra Germany invests in video marketing specialist
tubics focuses on SEO and YouTube channel optimisation.
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Strategy & ChangeAllera flags big changes ahead under ‘New EE’
BT Consumer CEO says the first chapter of the BT-EE integration process has been completed.
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Products & ServicesT-Mobile launches “no BS” campaign to fight cablecos
Latest ‘Un-Carrier’ move aims to fix what T-Mobile claims are entrenched issues in US broadband market. 5G FWA network set for expansion. Consumers offered suite of deals and incentives. Enterprise Head Callie Field adds plans for businesses.
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PremiumElsewhere in Telekom Deutschland: adam&eve to work alongside DDB
Telekom Deutschland channels adam&eve to up creativity; MagentaTV boosts RTL+.
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MarketingTelefónica has a change of plan on convergence
Fusión brand set to be replaced after a decade as totem for Group’s convergence strategy. Move comes with convergent ARPU and acquisition in stall. New service to draw on Group’s prolific recent recruitment of partners such as Microsoft, Prosegur, and Teladoc.
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Strategy & ChangeEE to swallow BT and move “beyond connectivity”
BT Consumer’s two brands set for change as EE takes centre stage. EE to become flagship for converged products and new, “future services”. BT moniker to remain for Enterprise and Global operations as BT Means Business platform kicks on. Simplification, for customers and teams, the name of the game. ...
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MarketingTelefónica, Deutsche Telekom lock horns over ‘T’ logo
DT objects to Telefónica’s adoption of a ‘T’ made up of five circles.
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PremiumElsewhere in Deutsche Telekom Group: DT top of the pile
DT is top telco brand in Europe, again, and surpasses new arch-rival AT&T in global premier league.
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MarketingBT recalibrates ad strategy with in-house reshuffle
Operator joining up ad capabilities across Consumer, Enterprise, and Global. Establishes new Media Centre of Excellence to share learnings.
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PremiumMovistar refreshes ad agency line-up
Operator is seeking new go-to-market strategy for diversified portfolio.
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M&AT-Mobile US picks up rideshare advertiser Octopus
Adtech-focused Marketing Solutions division makes acquisition to expand marketers toolkit. Octopus Interactive to transition to T-Mobile network for device connectivity.
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PremiumCompelling 5G use-cases still to come, says EE
EE brand director concedes 5G marketing more difficult than when 4G arrived. Anticipates “a lot” of the 5G use-cases will not arrive in the short term. Next phase of rollout plan begins with indoor launch.
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Venturing & InvestmentsVodafone venturing alumni earn No Big Deal backing
Marketing platform provider No Big Deal banks €465,000 in funding to scale in Benelux region. Founded in 2020 by former Vodafone Procurement Company and Tomorrow Street managers Bergstra and Klemetz.
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Strategy & ChangeAdobe on rise as Vodafone signals more marketing shifts
Adobe to play further role in transformation programmes over coming months. Adobe, Dentsu, Facebook, and Google point to value of symbiotic relationships with Vodafone.
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PeopleGroves comes up inside track to lead VM O2 marketing
Former Tesco Mobile CMO to lead on VM O2 brand and marketing as two prime candidates depart. Veteran Groves set to push for a more holistic approach to customer experience across the merged business.