All Marketing articles – Page 3
-
Vendor Voice
Pega: Bridging the Digital Skills Gap Faster with Low-Code
Operators are correctly pursuing digitalisation strategies, but continued siloing risks customers becoming “stuck” between teams or channels, warns Pega.
-
Premium
Adwatch selects Telefónica Tech for blockchain-powered campaign transparency
Partnership with Spanish adtech startup intended to boost authenticity of audience metrics for marketing campaigns.
-
Premium
BT evolves Board of Directors to fill vacancies
Maggie Chan Jones and Ruth Cairnie appointed as new Independent Non‑Executive Directors.
-
Premium
Telefónica and DT suspend legal dispute over ‘T’ logo
Operators mutually agree to end 18-month-long clash over branding.
-
Premium
T-Mobile US potential suitor for Ryan Reynolds’ Mint Mobile
Unnamed source claims MVNO, which already uses T-Mobile’s network, could be acquired by the American operator.
-
Marketing
Magyar Telekom to drop T-Systems brand
Deutsche Telekom-controlled telco to meld B2B brands and functions to improve go-to-market for “convergent digital business offerings”.
-
Strategy & Change
Deutsche Telekom plays off the T with fresh ‘international’ logo
DTAG preps new visual element for global marketing armoury.
-
Strategy & Change
Vodafone brand ditched in New Zealand
Telco to be rebranded as One New Zealand in early-2023.
-
Premium
Elsewhere in BT Enterprise: another council objects to Street Hubs
Street Hubs face further obstacles; channel partner trumpets 4,000% growth after EE deal.
-
Interview
VOXI taps digital to drive Gen Z growth
Vodafone UK’s youth-focused sub-brand is independent with benefits.
-
Partnerships & Alliances
Operators join peers in RCS marketing drive
EE, VM O2, and Vodafone prepare to launch inter‑operator Rich Communications Service. Trio aim to lure marketers with 17 million customer base.
-
Premium
Elsewhere in Openreach: rival CityFibre making headway
Openreach renews ADVA relationship; rebrand initiated; altnet rollouts pick up pace.
-
Strategy & Change
Vodafone weighs risk of Gen Z customers
Vodafone sees potential risk in younger generation.
-
Public Affairs
FCC probes T-Mobile data policy
US regulator queries T-Mobile and its operator peers in data collection and storage investigation.
-
Venturing & Investments
Wayra Germany invests in video marketing specialist
tubics focuses on SEO and YouTube channel optimisation.
-
Strategy & Change
Allera flags big changes ahead under ‘New EE’
BT Consumer CEO says the first chapter of the BT-EE integration process has been completed.
-
Products & Services
T-Mobile launches “no BS” campaign to fight cablecos
Latest ‘Un-Carrier’ move aims to fix what T-Mobile claims are entrenched issues in US broadband market. 5G FWA network set for expansion. Consumers offered suite of deals and incentives. Enterprise Head Callie Field adds plans for businesses.
-
Premium
Elsewhere in Telekom Deutschland: adam&eve to work alongside DDB
Telekom Deutschland channels adam&eve to up creativity; MagentaTV boosts RTL+.
-
Marketing
Telefónica has a change of plan on convergence
Fusión brand set to be replaced after a decade as totem for Group’s convergence strategy. Move comes with convergent ARPU and acquisition in stall. New service to draw on Group’s prolific recent recruitment of partners such as Microsoft, Prosegur, and Teladoc.