All Marc Allera articles – Page 5
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Network & InfrastructureO2 UK battles for 5G leadership
O2 UK flags 5G coverage expansion, matching rivals by some metrics. Apparent rollout successes come ahead of further delayed UK spectrum auction, now pushed back to March. 5G Create partnership indicates continued innovation effort.
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Consumer (B2C)Allera makes mark with BT Consumer “turnaround job”
Latest Business Briefing sees Allera stamp his style on Consumer division, striving to bring a premium sheen to a venerable brand. Multi-play out of fashion and cross-selling in as BT and EE set to play to strengths. New marketing chief Thrane buying in to Group transformation philosophy.
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PremiumMargins slip as BT Consumer pursues quality
Another tough COVID-19-impacted quarter but management playing the long game, with a focus on premium services. Network investment continuing as division seeks an uplift from next-generation platforms. BT reputation improving, but weaknesses remain outside core products, necessitating dual-brand approach. Commercial partnerships remain a key strategic element, but hit to ...
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Consumer (B2C)Legacy IT hinders BT Consumer brand meld
Siloed IT for BT, EE, and Plusnet creates cross-selling challenge. Vendor selection process for IT overhaul has been going on four years and is not yet complete.
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Content & TVBT in cross-fire over pay-per-view matches
Broadcasters switch to pay-per-view model for Premiership football. Flak taken for pricing, but pegged as an interim measure to survive COVID.
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PremiumElsewhere in BT Consumer: BT TV loses Disney, BT Sport battles lockdown
BT Sport offers helping hand to closed Scottish pubs; Disney’s strategy shift makes impact for BT TV customers; Allera says Apple’s entrance to the 5G device market has huge potential.
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Consumer (B2C)BT ends inflation-only price hikes to fund fibre
CPI + 3.9% set as new price rise formula across BT’s consumer products. Covering increased infrastructure investment is the party line, but move is an awkward reversal of recent commitment to inflation-only increases. Liberty Global’s CEO Fries describes the switch as a “whoops” moment for the rival to his ...
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OperationsBT–EE meld: more execs become part of the mothership
BT’s de-duplication effort accelerates with more than two thirds of EE’s operations staff being swallowed up by its parent Group since April 2019.
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PremiumDivisional highlights: the value of fibre
Management ready to look at ways to bring out the value of BT’s emerging fibre infrastructure. Beyond the current crisis and recession fears, BT Global advancing down the path to recovery. Sudden freeze of live events underlines the importance of BT Sport to Consumer division financial performance.
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PremiumBT Group Q1 FY20–21
First full COVID-19 quarter sees a sharp decline in revenue and EBITDA. Outflow of cash as network investment continues. Group CEO Jansen claims mists are clearing, enabling Group to issue guidance for the year — although BT anticipates little improvement until 2021. Openreach progress is the main positive for ...
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MarketingEE influence sees BT switch multi-million ad account
AMV BBDO bows out from BT’s advertising after more than 20 years. EE’s main creative partner builds on its success in delivering Beyond Limits. Mobile marketers charged with supporting internal transformation as well as external image.
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PremiumBT Group, Consumer & Enterprise moves: Ellerton steps away; Murphy named General Counsel
Consumer gets new Marketing Director from Telenor Sweden.
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PremiumBT’s H1 FY19–20 divisional round up
BT is continuing its balancing act of underlining the importance of being competitive in retail markets while not being dragged downwards on pricing. Jansen appears ready to fight all comers, while Consumer Chief Executive Marc Allera spends more time emphasising building services that can justify charging a premium.
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PremiumBT Consumer strategy feeds into Beyond Limits goals
Consumer division to spearhead BT’s refreshed higher profile through customer experience development and partnership focus in line with 2018 strategy. Superfast services become default, with free upgrades pushed to 700,000 FTTC holdouts. New products on the horizon, but details remain vague, and TV refresh pushed into 2020. Social projects ...
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PremiumBT Group begins reinvention as national champion
Jansen strives to present operator as a national and customer champion, with ‘Beyond Limits’ the new rallying cry. Social- and digital-inclusion efforts accompanying home nation sports sponsorship to highlight community links. Signs of progress on Allera’s declared Consumer strategy with customer experience and partnership aspirations to the fore. Consumer ...
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PremiumAllera under pressure as BT consumer market heats up
The heat of the spotlight on the Consumer division is rising as competition builds, and with it pressure on the division’s CEO Marc Allera.
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