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btw370-h1 consumer

Financial & Performance

BT says Consumer ‘holding up’, despite ARPU slide — rejects MVNO B-brand

Q2/H1 FY25–26: UK incumbent ready to “compete and defend” against budget-focused rivals, doubling-down on unchanging multi-brand and convergence retail strategies. But lag in system means premium-first efforts are yet to be reflected in poor financials…