Digital Transformation News
All the latest digital transformation insight, news and analysis surrounding BT, Deutsche Telekom, Telefónica and Vodafone.
Network & Infrastructure
BT’s Digital Voice switchover on track despite delays
CEO Jansen confident in operator’s ability to rectify problems in analogue‑to‑digital switchover.
Operations
Telefónica Tech unveils digital operations hub at Madrid HQ
New Digital Operations Centre forms part of the Group’s Innovation and Talent Hub transformation strategy.
Events
PegaWorld 2022 event preview: iNspiring telco transformation
Always-on-Marketing leader powering up on Intelligent Automation for telco. Tuesday 24 May 2022, 15:00-17:30 CEST (also an APAC edition) – virtual event.
Strategy & Change
Why the best transformation programmes are built around purpose and people
Real-world CEO learnings and best practice from Colt’s Gilder and Teradata’s McMillan. Transformation must be based around purpose that resonates with employees.
Operations
BT targets skills shortage with Digital Campus plans
Ongoing skills transformation programme will see a virtual learning environment established, dubbed a “one‑stop shop” for employee development. Internal reskilling and upskilling remain central to Group’s sustainable growth plan.
Network & Infrastructure
OTE passes 650,000 premises with full fibre
Plan to pass three million premises by 2027 looks on track. Broadband upgrades to premises outside FTTP footprint gather momentum. Rival Vodafone Greece announces “acceleration” of fibre access rollout.
Partnerships & Alliances
BT continues “dramatic simplification” with cloud-first AWS deal
Five‑year agreement adds to recent contract with Google Cloud to advance operator’s digital transformation and simplification drive. AWS named preferred cloud provider for internal applications.
Network & Infrastructure
Modular IT estate will make BT a ‘digital talent magnet’
Consumer Digital MD Kevin Lee labels in‑house skills and capabilities a priority as BT aims to attract talent in UK and India. Commitment to “reuse” approach to development as part of Group’s digital transformation, with heightened reliance on collaboration. Challenges at Consumer include complex legacy architecture, with simplification deemed ...
Operations
Telefónica tightens management focus for Spanish platform play
Previously heralded Industry Verticals unit now up and running as Telefónica implements a more ambitious multi‑play strategy. Growing Wholesale business receives dedicated leadership, while regional management will take greater role in supporting B2B sector. Brand manager Serrahima given broader remit to improve customer experience in all sectors.
Strategy & Change
Embrace the era of “never normal” — Teradata CTO Stephen Brobst
Telcos must learn from financial services peers and embrace disruption as a welcome driver of innovation. Resilient telcos that use data-driven insights to innovate will thrive, while brittle players that oppose disruption will atrophy. Budgets must allow for innovation programmes and “moonshots” that take businesses out of the comfort ...
Strategy & Change
Telekom Deutschland to change tariffs in fight against ‘cheap is cool’ mentality
TDE Sales & Service lead Ferri Abolhassan says tariffs will be restructured later this year. Customer satisfaction a priority, with service identified as a key differentiator.