All Consumer (B2C) articles
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Consumer (B2C)Telefónica|Vivo adds in-app shopping to Vivo Play
Brazilian OB marketing new platform as “ one-stop-shop ” for digital products and services. Shopping app limited to browsing, with TV-based payment solution still under development. Similar to e-commerce platform developed by Movistar for ‘smart-home’ in Spain.
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Consumer (B2C)
Elsewhere in BT Consumer: Extreme E rights nabbed
BT Sport takes racing rights and targets Ashes renewal.
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Consumer (B2C)
BT reshuffles customer comms partner pack
Strategic marketing consultancy Go Inspire displaces Williams Lea for below‑the‑line marketing contract. CCgroup and The Academy added to BT Consumer agency portfolio in brand awareness push.
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Consumer (B2C)
BT Sport signs billboard deal
BT Sport launched a campaign with Ocean Outdoors to broadcast Champions League highlight reels on its digital billboards.
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Consumer (B2C)
Elsewhere in BT Global: Syngenta deal renewed
VMware SD‑WAN deal for Alstom; agritech support for Syngenta
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Consumer (B2C)
Elsewhere in BT Consumer: premium broadband competition grows
Vodafone UK takes swing at Consumer’s premium broadband service; net neutrality debate resurfaces.
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Consumer (B2C)
BT going it alone with Shared Rural Network plans
O2, Three, and Vodafone reach agreement to construct more than 220 new 4G masts by 2024, taking partial ‘not‑spot’ coverage to 84% of UK landmass. Sites will cover areas BT/EE already reach, with “ historic investment ” seemingly respected, per Allera’s request. Frozen out of initial announcement, ...
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Consumer (B2C)
Elsewhere in BT Consumer: spectrum auction looms
UK spectrum auction inches closer, although Ofcom still cautious; Digital Voice expansion; rights picked up in MotoGP and cricket.
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Consumer (B2C)
Droniq goes B2C as new app takes flight
Deutsche Telekom JV looks to widen customer base with app for drone hobbyists. App provides a visual tool for drone flight validation. Early teething problems highlight the project’s complexity.
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Consumer (B2C)
Elsewhere in BT Consumer: EE waives roaming
EE waives EU roaming charges, broadband guarantees personalised, lockdown learning backed.
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Consumer (B2C)
BT plays down risk of FireEye security breach
Group assesses threat to CTI customers as “ low to moderate ”. No indication, assures BT, that any customer data was compromised.
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Consumer (B2C)
Movistar steps up smart‑home drive
Longstanding partner and stakeholder CaixaBank namechecked as partner on TV‑based payment solution. Group’s smart-home play given potential leg up by pandemic, with expanded Living Apps catalogue.
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Consumer (B2C)
Allera makes mark with BT Consumer “turnaround job”
Latest Business Briefing sees Allera stamp his style on Consumer division, striving to bring a premium sheen to a venerable brand. Multi‑play out of fashion and cross‑selling in as BT and EE set to play to strengths. New marketing chief Thrane buying in to Group transformation ...
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Consumer (B2C)
Elsewhere in BT Consumer: Premiership Rugby not guaranteed
Rugby talks go to wire; BT Sport welcomes fans back, EE clearing not‑spots.
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Consumer (B2C)
Elsewhere in BT Consumer: Northern Irish retail gets a boost
BT builds out high street presence in NI; EE dawdles in Ofcom’s automatic compensation scheme.
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Consumer (B2C)
Legacy IT hinders BT Consumer brand meld
Siloed IT for BT, EE, and Plusnet creates cross-selling challenge. Vendor selection process for IT overhaul has been going on four years and is not yet complete.
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Consumer (B2C)
Elsewhere in BT Consumer: BT TV loses Disney, BT Sport battles lockdown
BT Sport offers helping hand to closed Scottish pubs; Disney’s strategy shift makes impact for BT TV customers; Allera says Apple’s entrance to the 5G device market has huge potential.
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Consumer (B2C)
Elsewhere in BT Consumer: Carphone exited, finally
Carphone dumped, BT Mobile abandons premium services, BT Sport adds OTT interoperability
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Consumer (B2C)
BT ends inflation‑only price hikes to fund fibre
CPI + 3.9% set as new price rise formula across BT’s consumer products. Covering increased infrastructure investment is the party line, but move is an awkward reversal of recent commitment to inflation‑only increases. Liberty Global’s CEO Fries describes the switch as a “ whoops ” moment for ...
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Consumer (B2C)
Mexico price war heats up as Movistar leverages AT&T network
Movistar Mexico is taking advantage of an enhanced 4G footprint. Wading in to battle with both the incumbent and edgier MVNOs. Data-driven price war.
