All Consumer (B2C) articles
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Consumer (B2C)Elsewhere in BT Consumer: FTTP customers to be offered Xbox Game Pass Ultimate
EE extends two-hour handset repair service to more than a third of its retail footprint; Plusnet joins Ofcom’s voluntary compensation scheme for broadband outages.
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Consumer (B2C)
Vodafone sticks to TV guns despite subscriber declines
TV customer base in Germany fell by 309,000 in the past year.
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Consumer (B2C)
Elsewhere in BT Consumer: BT Sport close to UFC renewal
BT close to winning fight for UFC broadcasting.
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Consumer (B2C)
Elsewhere in BT Consumer: BT still committed to YouView
YouView’s future secured until at least 2024; e-sports event promotes EE full fibre.
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Consumer (B2C)
Elsewhere in BT Consumer: Smart Hub 3 router to launch
BT, EE to launch new router; BT Sport hits target for darts coverage.
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Consumer (B2C)
EE trudges on with Shared Rural Network progress
46 ‘fresh sites’ delivered under SRN programme. EE to upgrade a further 1,532 sites with 4G by 2024 in ‘partial not-spot’ phase.
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Consumer (B2C)
Elsewhere in BT Consumer: Plusnet issues persist
More cricket on the schedule; Smart Benefits portfolio bolstered; and Plusnet email issues persist.
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Consumer (B2C)
Compelling 5G use-cases still to come, says EE
EE brand director concedes 5G marketing more difficult than when 4G arrived. Anticipates “a lot” of the 5G use-cases will not arrive in the short term. Next phase of rollout plan begins with indoor launch.
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Consumer (B2C)
Elsewhere in BT Consumer: CNN cut from BT TV
BT Sport expands cricket portfolio; CNN news channel removed from BT TV; Fibre altnet exec raises concerns over nature of FTTP marketing.
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Consumer (B2C)
Elsewhere in BT Consumer: BT Sport picks up rights
Consumer unit enhancing support for, and engagement with, vulnerable customers; BT Sport picks up topflight rights.
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Consumer (B2C)
Elsewhere in BT Consumer: BAI goes underground
BAI takes fibre competition underground and BT unveils a new set-top box.
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Consumer (B2C)
Elsewhere in BT Consumer: Ofcom report sheet comes in
Ofcom highlights areas-for-improvement (and differentiation) in customer service; BT Sport continues search for innovative partners.
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Consumer (B2C)
Consumer moves up a gear on customer support
Bridget Lea keen to enhance engagement with customers, at home or in-store. New ‘door-to-door’ device repair service set for launch. Division attempting to ensure service resilience, with post-pandemic consumer habits under watchful eye.
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Consumer (B2C)
Elsewhere in BT Consumer: planning law change welcomed
Pricing revelations bring negative publicity; EE way down in customer satisfaction survey; UK government works to facilitate network expansion.
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Consumer (B2C)
Telefónica|Vivo adds in-app shopping to Vivo Play
Brazilian OB marketing new platform as “one-stop-shop” for digital products and services. Shopping app limited to browsing, with TV-based payment solution still under development. Similar to e-commerce platform developed by Movistar for ‘smart-home’ in Spain.
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Consumer (B2C)
Elsewhere in BT Consumer: Extreme E rights nabbed
BT Sport takes racing rights and targets Ashes renewal.
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Consumer (B2C)
BT reshuffles customer comms partner pack
Strategic marketing consultancy Go Inspire displaces Williams Lea for below-the-line marketing contract. CCgroup and The Academy added to BT Consumer agency portfolio in brand awareness push.
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Consumer (B2C)
BT Sport signs billboard deal
BT Sport launched a campaign with Ocean Outdoors to broadcast Champions League highlight reels on its digital billboards.
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Consumer (B2C)
Elsewhere in BT Global: Syngenta deal renewed
VMware SD-WAN deal for Alstom; agritech support for Syngenta
