All Consumer (B2C) articles
View all stories of the same content type.
-
Consumer (B2C)Spain’s big three kick off 2025 with bold price hikes despite discount challenge from Digi et al
MásOrange, Telefónica España, and Vodafone Spain ring in the new year with price rises, emboldened by market consolidation, in face of aggressive pricing from challengers.
-
Consumer (B2C)OpenAI: Altman to assign ‘best people’ to T-Mobile churn challenge
OpenAI CEO bullish on commercial potential of AI tie-up with T-Mobile, based on letting its platform explore operator’s “massive pools of data” for better and more rapid support decisioning.
-
Consumer (B2C)BT delays Digital Voice switchover, revamps all-IP rollout plan
BT needs more time to complete the switch to digital landlines but hopes Digital Voice customer conversions will go hand-in-hand with full-fibre upgrades.
-
Consumer (B2C)EE’s £6m bricks-and-mortar retail investment brings more customers, better connections
EE’s newest Experience store opened in Bristol, with nine more to follow in the next year as part of £6m retail investment.
-
Consumer (B2C)BT’s Marc Allera: putting relationships first as operators strive for ‘resonance and relevance’
MWC: BT Consumer CEO lays out focus on building a “relevant” EE brand that prioritises connectivity-adjacent services, before leveraging BT’s network strengths once relationships are built.
-
Consumer (B2C)Inflation-linked pricing: BT drops policy ahead of expected Ofcom clampdown
Four years after he introduced CPI+ pricing to improve transparency, Marc Allera scraps the model in favour of ‘pounds and pence’ clarity.
-
Consumer (B2C)UK altnet Lit Fibre says ‘ship has sailed’ on unravelling broadband misinformation
Speaking to TelcoTitans Infrawatch Lit Fibre Commercial Director Avril Webster laments misleading advertising of tier-one providers; questions timeframe of Ofcom’s guidance on broadband terminology as Lit looks to do its part in educating consumers.
-
Consumer (B2C)Wound-up Ofcom ‘demands answers’ from UK’s dominant ISPs as One Touch Switching delayed again
The UK’s fixed-connectivity scheme remains in disarray, with regulator demanding answers from BT, Sky, TalkTalk and Virgin Media O2. Will it deem delays anticompetitive, and how will it act forcefully?
-
Consumer (B2C)Virgin Media O2 levels up gaming ambitions
Operator goes toe-to-toe with other UK telcos in gaming sphere after launching ‘first venture’ into sector since merger.
-
Consumer (B2C)BT’s new retail hub is a ‘glimpse into the world of new EE’
Consumer CEO Marc Allera says launch of EE Studio represents BT’s converged consumer ambition and strategic transformation.
-
Consumer (B2C)Consumer moves up a gear on customer support
Bridget Lea keen to enhance engagement with customers, at home or in-store. New ‘door-to-door’ device repair service set for launch. Division attempting to ensure service resilience, with post-pandemic consumer habits under watchful eye.
-
Consumer (B2C)Telefónica|Vivo adds in-app shopping to Vivo Play
Brazilian OB marketing new platform as “one-stop-shop” for digital products and services. Shopping app limited to browsing, with TV-based payment solution still under development. Similar to e-commerce platform developed by Movistar for ‘smart-home’ in Spain.
-
Consumer (B2C)BT reshuffles customer comms partner pack
Strategic marketing consultancy Go Inspire displaces Williams Lea for below-the-line marketing contract. CCgroup and The Academy added to BT Consumer agency portfolio in brand awareness push.
-
Consumer (B2C)BT Sport signs billboard deal
BT Sport launched a campaign with Ocean Outdoors to broadcast Champions League highlight reels on its digital billboards.
-
Consumer (B2C)Droniq goes B2C as new app takes flight
Deutsche Telekom JV looks to widen customer base with app for drone hobbyists. App provides a visual tool for drone flight validation. Early teething problems highlight the project’s complexity.
-
Consumer (B2C)Movistar steps up smart-home drive
Longstanding partner and stakeholder CaixaBank namechecked as partner on TV-based payment solution. Group’s smart-home play given potential leg up by pandemic, with expanded Living Apps catalogue.
-
Consumer (B2C)Allera makes mark with BT Consumer “turnaround job”
Latest Business Briefing sees Allera stamp his style on Consumer division, striving to bring a premium sheen to a venerable brand. Multi-play out of fashion and cross-selling in as BT and EE set to play to strengths. New marketing chief Thrane buying in to Group transformation philosophy.
-
Consumer (B2C)Legacy IT hinders BT Consumer brand meld
Siloed IT for BT, EE, and Plusnet creates cross-selling challenge. Vendor selection process for IT overhaul has been going on four years and is not yet complete.
-
Consumer (B2C)BT ends inflation-only price hikes to fund fibre
CPI + 3.9% set as new price rise formula across BT’s consumer products. Covering increased infrastructure investment is the party line, but move is an awkward reversal of recent commitment to inflation-only increases. Liberty Global’s CEO Fries describes the switch as a “whoops” moment for the rival to his ...
-
Consumer (B2C)Mexico price war heats up as Movistar leverages AT&T network
Movistar Mexico is taking advantage of an enhanced 4G footprint. Wading in to battle with both the incumbent and edgier MVNOs. Data-driven price war.