All Consumer (B2C) articles
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Consumer (B2C)Virgin Media O2 levels up gaming ambitions
Operator goes toe-to-toe with other UK telcos in gaming sphere after launching ‘first venture’ into sector since merger.
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Consumer (B2C)BT’s new retail hub is a ‘glimpse into the world of new EE’
Consumer CEO Marc Allera says launch of EE Studio represents BT’s converged consumer ambition and strategic transformation.
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Consumer (B2C)Consumer moves up a gear on customer support
Bridget Lea keen to enhance engagement with customers, at home or in-store. New ‘door-to-door’ device repair service set for launch. Division attempting to ensure service resilience, with post-pandemic consumer habits under watchful eye.
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Consumer (B2C)Telefónica|Vivo adds in-app shopping to Vivo Play
Brazilian OB marketing new platform as “one-stop-shop” for digital products and services. Shopping app limited to browsing, with TV-based payment solution still under development. Similar to e-commerce platform developed by Movistar for ‘smart-home’ in Spain.
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Consumer (B2C)BT reshuffles customer comms partner pack
Strategic marketing consultancy Go Inspire displaces Williams Lea for below-the-line marketing contract. CCgroup and The Academy added to BT Consumer agency portfolio in brand awareness push.
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Consumer (B2C)BT Sport signs billboard deal
BT Sport launched a campaign with Ocean Outdoors to broadcast Champions League highlight reels on its digital billboards.
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Consumer (B2C)Droniq goes B2C as new app takes flight
Deutsche Telekom JV looks to widen customer base with app for drone hobbyists. App provides a visual tool for drone flight validation. Early teething problems highlight the project’s complexity.
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Consumer (B2C)Movistar steps up smart-home drive
Longstanding partner and stakeholder CaixaBank namechecked as partner on TV-based payment solution. Group’s smart-home play given potential leg up by pandemic, with expanded Living Apps catalogue.
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Consumer (B2C)Allera makes mark with BT Consumer “turnaround job”
Latest Business Briefing sees Allera stamp his style on Consumer division, striving to bring a premium sheen to a venerable brand. Multi-play out of fashion and cross-selling in as BT and EE set to play to strengths. New marketing chief Thrane buying in to Group transformation philosophy.
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Consumer (B2C)Legacy IT hinders BT Consumer brand meld
Siloed IT for BT, EE, and Plusnet creates cross-selling challenge. Vendor selection process for IT overhaul has been going on four years and is not yet complete.
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Consumer (B2C)BT ends inflation-only price hikes to fund fibre
CPI + 3.9% set as new price rise formula across BT’s consumer products. Covering increased infrastructure investment is the party line, but move is an awkward reversal of recent commitment to inflation-only increases. Liberty Global’s CEO Fries describes the switch as a “whoops” moment for the rival to his ...
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Consumer (B2C)Mexico price war heats up as Movistar leverages AT&T network
Movistar Mexico is taking advantage of an enhanced 4G footprint. Wading in to battle with both the incumbent and edgier MVNOs. Data-driven price war.