Allera makes mark with BT Consumer “turnaround job”


Source: Deloitte

Latest Business Briefing sees Allera stamp his style on Consumer division, striving to bring a premium sheen to a venerable brand. Multi-play out of fashion and cross-selling in as BT and EE set to play to strengths. New marketing chief Thrane buying in to Group transformation philosophy.

Register for free to continue reading this article

Already registered? Sign in here.

Join the TelcoTitans community and continue reading this article

By registering for a free account, you will get immediate access to the rest of this article, plus:

  • Enhanced access to TelcoTitans with three free article views per month
  • TelcoTitans Daily and Weekly newsletter briefings

“The detail is very good. Better than we get internally.” – GM, Vodafone OpCo 

 Want full access to TelcoTitans content? Check out our subscription options.