Allera makes mark with BT Consumer “turnaround job”
Latest Business Briefing sees Allera stamp his style on Consumer division, striving to bring a premium sheen to a venerable brand. Multi-play out of fashion and cross-selling in as BT and EE set to play to strengths. New marketing chief Thrane buying in to Group transformation philosophy.
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“The detail is very good. Better than we get internally.” – GM, Vodafone OpCo