BT Consumer – Page 4
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Consumer (B2C)
Allera makes mark with BT Consumer “turnaround job”
Latest Business Briefing sees Allera stamp his style on Consumer division, striving to bring a premium sheen to a venerable brand. Multi-play out of fashion and cross-selling in as BT and EE set to play to strengths. New marketing chief Thrane buying in to Group transformation philosophy.
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Partnerships & Alliances
Holoportation in 2021: BT seeing DoubleMe
3D image processing specialist hints at telco deployments of HoloPort platform in 2021. Business-to-consumer service said to be in pipeline. DoubleMe–BT relationship growing out of Telecom Infra Project innovation hub.
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Suppliers & SCM
BT taps Qlik for data analytics prowess
BT aims to create a ‘data-literate workforce’ to improve how it exploits its vast troves of customer data for up-selling opportunities.
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Premium
BT guidance: EBITDA recovery on horizon, sales rise fainter
Two more years of revenue decline ahead, but EBITDA improving and underpinning investment plans.
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Premium
Margins slip as BT Consumer pursues quality
Another tough COVID-19-impacted quarter but management playing the long game, with a focus on premium services. Network investment continuing as division seeks an uplift from next-generation platforms. BT reputation improving, but weaknesses remain outside core products, necessitating dual-brand approach. Commercial partnerships remain a key strategic element, but hit to ...
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Consumer (B2C)
Legacy IT hinders BT Consumer brand meld
Siloed IT for BT, EE, and Plusnet creates cross-selling challenge. Vendor selection process for IT overhaul has been going on four years and is not yet complete.
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Premium
Elsewhere in BT Consumer: BT TV loses Disney, BT Sport battles lockdown
BT Sport offers helping hand to closed Scottish pubs; Disney’s strategy shift makes impact for BT TV customers; Allera says Apple’s entrance to the 5G device market has huge potential.
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Premium
Elsewhere in BT Consumer: Carphone exited, finally
Carphone dumped, BT Mobile abandons premium services, BT Sport adds OTT interoperability
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Products & Services
EE targets SMEs with new data pack
5G-ready bundles for small businesses: jumping the work–play divide. Smart Benefits get a spotlight.
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Consumer (B2C)
BT ends inflation-only price hikes to fund fibre
CPI + 3.9% set as new price rise formula across BT’s consumer products. Covering increased infrastructure investment is the party line, but move is an awkward reversal of recent commitment to inflation-only increases. Liberty Global’s CEO Fries describes the switch as a “whoops” moment for the rival to his ...
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Strategy & Change
Green sees ‘correction’ in TV sports rights prices
BT is attempting to turn down the heat on expectations for broadcast sport auctions in a market that has already seen signs of cooling.
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Premium
Elsewhere in BT Consumer: WFH adaptations continue; BT Sport freshens content
COVID-19-led adaptation continues as BT Sport freshens content and go-to-market, and Consumer debuts second line service for work-from-homers.
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Premium
BT Sport turns to arch-rival Sky for media sales
Launch partner Channel 4 displaced after seven years.
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Premium
Elsewhere in BT Enterprise: ContactEngine partnership gets praise
Innovation leader Millard stresses enthusiasm for automation and digitisation in customer support.
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Strategy & Change
The ups and downs of being a good sport
BT Sport hit with negative publicity amid tardy coronavirus response. Season’s televised football up in the air.
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Premium
BT Sport rolls out app updates
BT Sport rolled out an update to its Android and iOS applications with the aim of making navigation easier.
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Premium
Virgin Media bites back in Bristol billboard campaign
Virgin Media UK took a pop at BT’s fibre-to-the-premises (FTTP) advertising in the city of Bristol by branding it as “dubious” and “unsubstantiated”.
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Premium
EE offers complimentary BritBox
EE is to offer new and existing pay-monthly mobile and tablet customers a free six-month subscription to BritBox.
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Premium
BT Yahoo! emails to be migrated
BT is reportedly taking another stab at migrating BT Yahoo! email users away from legacy Yahoo! accounts in a trial limited to a small number of customers.
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Premium
BT Consumer, EE hike prices
There were rumblings in the press in response to price rises from BT Consumer and EE, with the customer-facing businesses implementing their latest inflation-based changes.