WightFibre focuses on demographics and experience as local market matures

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Source: WightFibre

CEO John Irvine identifies key demographics where converged legacy players may still hold sway, although bonds are loosening…

This article includes:

  • Themes: Broadband uptake; Customer acquisition; Customer churn; Demographic targeting; Fibre deployment; First mover advantage; Monthly rolling contracts; Overbuild impact; Retail bundling; Rural connectivity; Service differentiation.
  • People: Chris Stening; John Irvine.
  • Geographic: Cowes; Isle of Wight; United Kingdom.
  • Organisations: BT; Eight Advisory; Infracapital; Openreach; Sky; WightFibre. 

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