BT taps into Salesforce on enterprise CX


Source: Salesforce

BT’s Amit Sharma provides insights into the Group’s collaboration with Salesforce on the implementation of Open APIs. Aim is to create a more automated, digitally-led customer experience for enterprises. Project sees adoption of iterative approach, with less ‘big bang’.

Register to continue reading this article

Already registered? Sign in here.

Register for free to keep reading

By registering you will get immediate access to the rest of this article, plus:

  • Enhanced access to TelcoTitans with three free article views per month
  • TelcoTitans daily and weekly newsletter briefings

“The detail is very good. Better than we get internally.” – GM, Vodafone OpCo 

 Want full access to all TelcoTitans content? Check out our subscription options.