BT Go-to-Market
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MarketingBT recalibrates ad strategy with in-house reshuffle
Operator joining up ad capabilities across Consumer, Enterprise, and Global. Establishes new Media Centre of Excellence to share learnings.
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Partnerships & Alliances
BT taps into Salesforce on enterprise CX
BT’s Amit Sharma provides insights into the Group’s collaboration with Salesforce on the implementation of Open APIs. Aim is to create a more automated, digitally-led customer experience for enterprises. Project sees adoption of iterative approach, with less ‘big bang’.
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Interview
Openreach Tech team powers UK fibre build
CTIO Colin Lees shares impact of tech overhaul on network build. More effort on provisioning and repair in three-year transformation project. Openreach owns IT and Network strategy decisions; BT Digital and BT Networks are key suppliers. Three-supplier strategy for FTTP advances with Adtran, Huawei and Nokia.
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Strategy & Change
Elsewhere in BT Group: BT Sourced gets hiring
New procurement team hiring; revamp of Plymouth office by 2022; BT hoping to go greener through PPAs.
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Marketing
EE influence sees BT switch multi-million ad account
AMV BBDO bows out from BT’s advertising after more than 20 years. EE’s main creative partner builds on its success in delivering Beyond Limits . Mobile marketers charged with supporting internal transformation as well as external image.
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Marketing
Virgin Media bites back in Bristol billboard campaign
Virgin Media UK took a pop at BT’s fibre-to-the-premises (FTTP) advertising in the city of Bristol by branding it as “dubious” and “unsubstantiated”.
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Marketing
BT plays 4-3-3 against football obstacles
BT’s 4-3-3 campaign got underway, tackling obstacles in grassroots disability, para, and women’s football.
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Marketing
BT Halo gets new marketing push
BT launched its latest marketing campaign for BT Halo, the premium converged service family it debuted in 2019.
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Marketing
Openreach agrees four-year sponsorship deal with Ulster Rugby
Openreach agreed a four-year sponsorship contract with Ulster Rugby, starting from the current 2019/20 season.
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Marketing
BT Group signs as lead sponsor for England football team
BT to feature as a high-profile FA partner through £50m sponsorship deal, Wembley to continue as key showground for emerging EE services.
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Marketing
EE promotes its 5G network at Glastonbury Festival
EE maintained sponsorship of the Glastonbury Festival in June 2019 for the sixth year running, and used the event to promote its newly launched 5G network.
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Marketing
New CEO, new BT Group branding
New logo intended to create a more unified identity across all BT units, and refresh a tired image.
