BT Go-to-Market
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MarketingBT brand to retain consumer spot after strategy rethink
BT to keep titular brand running alongside EE in the consumer space, reversing a decision to scrap the BT marque. Move reportedly made to retain “older customers” familiar with legacy branding, as BT faces imminent migration of customers onto newer services…
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MarketingBT recalibrates ad strategy with in-house reshuffle
Operator joining up ad capabilities across Consumer, Enterprise, and Global. Establishes new Media Centre of Excellence to share learnings.
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Partnerships & AlliancesBT taps into Salesforce on enterprise CX
BT’s Amit Sharma provides insights into the Group’s collaboration with Salesforce on the implementation of Open APIs. Aim is to create a more automated, digitally-led customer experience for enterprises. Project sees adoption of iterative approach, with less ‘big bang’.
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InterviewOpenreach Tech team powers UK fibre build
CTIO Colin Lees shares impact of tech overhaul on network build. More effort on provisioning and repair in three-year transformation project. Openreach owns IT and Network strategy decisions; BT Digital and BT Networks are key suppliers. Three-supplier strategy for FTTP advances with Adtran, Huawei and Nokia.
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PremiumElsewhere in BT Group: BT Sourced gets hiring
New procurement team hiring; revamp of Plymouth office by 2022; BT hoping to go greener through PPAs.
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MarketingEE influence sees BT switch multi-million ad account
AMV BBDO bows out from BT’s advertising after more than 20 years. EE’s main creative partner builds on its success in delivering Beyond Limits. Mobile marketers charged with supporting internal transformation as well as external image.
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PremiumBT Alumni People Moves, August 2019
Latest people movements include: Delia Bushell, Luis Alvarez, Gavin Patterson.
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PremiumBT Consumer People Moves, August 2019
Latest people movements include: Maria Armishaw, Sam Burrows, John Eccleston, Amy Farrer, Matt Gottschalk, Holly Logan, Kevin Macdonald, Chris Moseley, Khadija Oudrhiri, Will Popham, Ben Spencer, Abigail Vaughan.