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This article includes:
- Themes: Brand strategy; Consumer branding; Creative partnership; Marketing leadership; Multi-brand approach; Rebranding; Strategic communications.
- People: Allison Kirkby; Cilesta van Doorn; Claire Gillies; Marc Allera; Nils Leonard; Peter Jeavons; Philip Jansen.
- Geographic: Britain; Europe; London; UK.
- Organisations: BT; British Airways; Campaign Live; Depop; Droga5; EE; Global Media & Entertainment; Havas; Kantar; Ocado; Plusnet; Saatchi & Saatchi; Sky; Tele2; Uncommon Creative Studio; Versatel; Virgin Media; Vivendi; Vodafone.
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