BT Consumer
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Consumer (B2C)BT reshuffles customer comms partner pack
Strategic marketing consultancy Go Inspire displaces Williams Lea for below‑the‑line marketing contract. CCgroup and The Academy added to BT Consumer agency portfolio in brand awareness push.
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Consumer (B2C)
BT Sport signs billboard deal
BT Sport launched a campaign with Ocean Outdoors to broadcast Champions League highlight reels on its digital billboards.
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Network & Infrastructure
EE gets a bargain as operators low‑ball 5G auction
Ofcom raises a total of £1.4bn in principal auction stage — several hundred million pounds less than expectations. Regulator has now opened the first phase of the negotiation period that should enable operators to build a contiguous block in the 3.4GHz–3.8GHz band. Lower spend on licences (so ...
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Strategy & Change
Elsewhere in BT Group: rural rent causing problems
DT feels BT’s pain; EE among the MNOs to take flak for making the most of rural rent reductions.
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Consumer (B2C)
Elsewhere in BT Consumer: premium broadband competition grows
Vodafone UK takes swing at Consumer’s premium broadband service; net neutrality debate resurfaces.
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Enterprise (B2B)
Elsewhere in BT Enterprise: small-cell deployments flagged
Infobip partnered for RCS enterprise marketing; BT among the backers for Microsoft Teams product launch.
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Strategy & Change
Elsewhere in Openreach: Superfast Cymru targets missed
Outage in Bridgeton; progress update on Superfast Cymru Phase 2; Openreach partner on brink; 4.5 million fibred up.
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Public Affairs
Ofcom gives BT fibre pricing freedom, but adds burdens
Openreach not to face caps or controls on national ultrafast pricing until 2031, as long as it is “ fair and reasonable ”. Locally-targeted pricing from Openreach prohibited as Ofcom seeks to protect emerging altnets. BT Consumer may lose some edge from 90 day notice period ...
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Public Affairs
Threat of BT national strike intensifies
CWU calls on BT member base to back strike action, with further details on proposed ballot in “ coming weeks ”. Group transformation continues to exacerbate already disaffected BT-union relations. Mass walkouts from ‘late-spring’ a possibility. Union and BT share very different relationship perspectives.
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Consumer (B2C)
BT going it alone with Shared Rural Network plans
O2, Three, and Vodafone reach agreement to construct more than 220 new 4G masts by 2024, taking partial ‘not‑spot’ coverage to 84% of UK landmass. Sites will cover areas BT/EE already reach, with “ historic investment ” seemingly respected, per Allera’s request. Frozen out of initial announcement, ...
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Partnerships & Alliances
Virgin Media’s foray into 5G signals end of BT era
All Virgin Media subscribers expected to leave BT network by early‑2022. BT highlights “ healthy pipeline ” of new MVNO business opportunities.
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Network & Infrastructure
MBNL embraces machine learning for predictive maintenance
JV working with Kortical, Blue Prism, and Greenhouse Intelligence. Algorithms predict mast cooling system failures to prevent overheating and outages.
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Network & Infrastructure
Canonical hails BT progress on 5G core
Deployment of fully cloud native core appears to be in full swing with open source developer.
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Innovation (R&D)
Testbeds and Trials: many roads to 5G for BT
Two private networks in the West Midlands to be switched on, powering manufacturing modernisation in the region, underpinned by BT infrastructure. BT/EE powers two projects in state‑backed 5G Create funding call.
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Strategy & Change
Elsewhere in BT Group: BT Sourced gets hiring
New procurement team hiring; revamp of Plymouth office by 2022; BT hoping to go greener through PPAs .
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Consumer (B2C)
Elsewhere in BT Consumer: spectrum auction looms
UK spectrum auction inches closer, although Ofcom still cautious; Digital Voice expansion; rights picked up in MotoGP and cricket.
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Network & Infrastructure
EE ploughs ahead on Scottish rural 4G plan
Operator’s backing for S4GI not‑spot scheme shows through in latest on-the-ground progress. ESN involvement appears to have created efficiencies, helping EE to build case for expanded involvement. Middleman challenges evident in slow pace of S4GI roll out.
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Financial & Performance
BT Q3 FY20–21 results: gone today, (hopefully) here tomorrow
Nobody obviously interested in Q3, but shares down sharply. Calendar of optimism around pandemic bounce back and fresh starts. Jansen despairingly concedes transformation will take at least five years. BT doing best to railroad Ofcom on fibre-critical WFTMR.
