Telefónica|Vivo adds in-app shopping to Vivo Play


Source: Bruno Kelzer / Unsplash

Brazilian OB marketing new platform as “one-stop-shop” for digital products and services. Shopping app limited to browsing, with TV-based payment solution still under development. Similar to e-commerce platform developed by Movistar for ‘smart-home’ in Spain.

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“The detail is very good. Better than we get internally.” – GM, Vodafone OpCo