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Deutsche Telekom targets German brands with T-Advertising venture
Richard Agnew2025-06-18T09:42:00
Source: Deutsche Telekom
Group sets up new business in Hamburg with mandate to fashion adtech into fresh strategic growth area beyond core telco and IT.
This article includes:
- Organisations: Blis; Cannes Lions; Deutsche Telekom; emetriq; Equativ; MagentaTV; T-Ads; T-Advertising Solutions; T.Capital; T-Mobile US; Telekom Deutschland; utiq.
- Geographic: Germany; Hamburg; India.
- People: Stephan Jäckel.
- Themes: Adtech; advertising; AI; broadcasting; campaign management; campaign planning; data clean room; data privacy; data sovereignty; digital marketing; GDPR compliance; product development; user consent.
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