All Consumer (B2C) articles – Page 2
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Consumer (B2C)Allera makes mark with BT Consumer “turnaround job”
Latest Business Briefing sees Allera stamp his style on Consumer division, striving to bring a premium sheen to a venerable brand. Multi-play out of fashion and cross-selling in as BT and EE set to play to strengths. New marketing chief Thrane buying in to Group transformation philosophy.
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Consumer (B2C)Legacy IT hinders BT Consumer brand meld
Siloed IT for BT, EE, and Plusnet creates cross-selling challenge. Vendor selection process for IT overhaul has been going on four years and is not yet complete.
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Consumer (B2C)BT ends inflation-only price hikes to fund fibre
CPI + 3.9% set as new price rise formula across BT’s consumer products. Covering increased infrastructure investment is the party line, but move is an awkward reversal of recent commitment to inflation-only increases. Liberty Global’s CEO Fries describes the switch as a “whoops” moment for the rival to his ...
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Consumer (B2C)Mexico price war heats up as Movistar leverages AT&T network
Movistar Mexico is taking advantage of an enhanced 4G footprint. Wading in to battle with both the incumbent and edgier MVNOs. Data-driven price war.
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