All Strategy & Change articles – Page 129
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PremiumVodafone Q1 FY20–21 spend: no obvious change of course, post-COVID-19
Any post-COVID-19 spend strategy changes appear to either be being kept under wraps, or subjugated by leadership focus on keeping the business on track.
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PremiumVodafone Q1 FY20–21 headline performance: Germany and the rest
COVID-19 blow cushioned: strength in Germany and Portugal, with mixed performances elsewhere. Currency weakness turning Read’s focus on Africa sour.
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Strategy & ChangeVodafone Albania denies exit rumours
Albanian OpCo pushes back against speculation that it will withdraw, claiming it remains a key market.
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M&ADT half-way out of Romania (maybe)
Agreement “in principle” reportedly struck between Orange and Romania’s government to take over Telekom Romania’s fixed-line business. Mobile arm still up for sale, as DT struggles to find full escape velocity from underperforming market.
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PremiumVodafone starts (another) new slate in Australia
Radical new corporate set-up for CEO Berroeta. Teoh (and son Shane) join the board. Mobile and fixed network “synergies” a priority. Multi-brand strategy sees Vodafone sit alongside slew of TPG sub-brands.
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Strategy & ChangeVivo to generate its own renewable energy
Opportunities for cost-savings are driving Vivo to get more hands-on with adoption of localised renewable energy sources. Twenty-year contract commitments from the operator said to be enabling innovative energy provider projects.
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Strategy & ChangeServices at the core of enigmatic Telefónica Tech
Beyond the big talk about Telefónica Tech, associated revenue remains modest, and growth not immune to pandemic impacts.
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PremiumVodafone: Elsewhere in Europe
Vodafone continues its 5G network expansion, within bounds of spectrum availability. VodafoneZiggo could be going down the Vodafone Spain route by reining in sport TV partnerships.
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Partnerships & AlliancesVodafone claims personalisation progress
Adobe and Persado technology used in conjunction to send out curated text which produced “double-digit” uplift in conversion rates. Personalisation, driven by big data, is a “key strategy” for VfIt’s ongoing churn-reduction and CRM efforts.
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Government seeks sale of 32.5% Coltel stake — report
Government sale stirs speculation about Telefónica Colombia exit.
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Strategy & ChangeDrillisch roaming talks becoming “mother of all battles”
Prospective new MNO remains stuck in talks with rivals, leaving Germany’s four-player 5G strategy in limbo.
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PremiumDeutsche Telekom Q2 FY20
Super-sized by Sprint deal, Group now dwarfs European competitors in terms of sales, spend — and debt. Management attention now firmly on European puzzles that have sat unsolved for years, including teaser of pro-investment regulations. Switch-around of Europe-side executives could bring in fresh ideas and approaches to key strategic ...
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PremiumDT hits investment trail with post-corona setting
Telekom Innovation Pool continues to appear an increasingly important platform for Group’s corporate venturing activity. Investment splurge helping post-COVID-19 B2B strategy take shape.
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PeoplewatchVodafone execs dominate new TPG top team
Five of the eight-strong executive team are former VHA employees.
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PremiumSpecial Report: Vodafone’s billion-dollar bash
Vodafone has spent much of the last 15 years paring back an eclectic wardrobe of ill-fitting minority interests, built up in more extravagant and expansionist times. But now, after a more cost-conscious round of business reshaping, it’s refilled its portfolio with a new range of partly-owned associates and JVs. ...
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Partnerships & AlliancesT-Mobile banking partner recalibrates with sale
Customers Bancorp to sell T-Mobile MONEY enabler BankMobile. BankMobile to be rebranded as BM Banking.
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Strategy & ChangeHöttges takes up seat on Daimler Supervisory Board
Appointment shows growing affinity between telecom and automotive sectors. DT, Daimler face common challenges on transformation journeys.
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MarketingEE influence sees BT switch multi-million ad account
AMV BBDO bows out from BT’s advertising after more than 20 years. EE’s main creative partner builds on its success in delivering Beyond Limits. Mobile marketers charged with supporting internal transformation as well as external image.
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Strategy & ChangeVodafone puts over €1bn of projects in green basket
Group’s interest in chasing Green Bonds shows opportunities for suppliers and partners that can link their products and services to energy and emissions goals. Vodafone’s healthy pipeline of projects boosted by inclusion of older network upgrades, including single RAN deployment. Ongoing efficiency focus likely to ensure the Green Bond ...
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Strategy & ChangeTelekom’s global B2B play mapped out
Through the Group’s latest B2B reorganisation, DT’s home market NatCo is expanding beyond Germany and into the Americas, Asia, and elsewhere.


















