All LUCA articles
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Strategy & ChangeTelefónica quietly drops LUCA brand as Telefónica Tech takes over
Unclear whether the more high-profile ElevenPaths brand has also been retired. Former LUCA product AI Suite showcased at MWC, but still not widely marketed.
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Partnerships & AlliancesThree-tier cloud for Vértice platform
Telefónica Empresas and in-house cloud specialist acens partner for digital content distribution platform. Cloud services, hosting, infrastructure, and management provided in the deal.
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Partnerships & AlliancesTelefónica brings Erictel IoT to Brazil and UK
Erictel IoT tech at the core of LUCA offerings. To be supported in more Telefónica markets as close links with Ericsson spin-off intensify.
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Venturing & InvestmentsTelefónica activates startup tech programmes
AI, blockchain, IoT, and carrier billing streams open for applicants, with free tech integration and potential Wayra investments on the table.
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Products & ServicesMovistar Living Apps extend AURA on 800,000 STBs
Telefónica talks-up connected home capabilities with new apps from partners, but with limited reach. ‘Home-as-a-computer’ a technological focus for the Group, although commercial demand unproven, and early gloomy indications of Movistar Home performance. Latest announcement bolsters Microsoft position as key AI partner for Telefónica.
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PremiumLUCA turns three, with AI embrace
Third edition of LUCA’s annual innovation event focuses on big data and AI solutions for partners. Movistar Living Apps and Aura voice-control in the spotlight.
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PremiumVivo Empresas flags new big data solutions contract
The contract will support the expansion of Benjamin A Padaria’s business operations.
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PremiumTelefónica Group People Moves, August-September 2019
Latest people movements include: Ilya Kazansky, Diego Martín Sanz, Aurora Navarro, María del Valle Ortega Moreno-Tome.
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PremiumBenjamins on Telefónica’s AI ethics and data development
Telefónica confident in the flexibility of its AI approach for adapting to local requirements while maintaining Group standards and expectations. Commercialisation of data analytics and AI capabilities gathering steam through LUCA projects with public sector bodies and multinational customers. Baked-in ‘ethics by design’ seen as fundamental to developing viable ...
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Products & ServicesMovistar Ads reaches Colombia
Movistar Colombia is building on earlier adoption of LUCA data solutions to enable new revenue-generating digital offerings for advertisers.
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PremiumJD.com: second Chinese partner to join Smart Steps JV
Telefónica is giving up a share of its data analytics venture, but bringing in another Chinese partner with potential to accelerate adoption of the insights technology in a substantial market outside the operator’s footprint.




















