All BT Consumer articles – Page 15
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MarketingEE influence sees BT switch multi-million ad account
AMV BBDO bows out from BT’s advertising after more than 20 years. EE’s main creative partner builds on its success in delivering Beyond Limits. Mobile marketers charged with supporting internal transformation as well as external image.
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PremiumBT people moves: leadership switch and a new lead for Scotland at Enterprise
Shuter gets lined up for a BT Enterprise takeover after outgoing McQuade takes his leave.
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PeopleBT movers: Warren Chambers says goodbye; new BTC Strategy MD
Moves across BT include veteran leavers at Group and fresh faces at Consumer. Global gets an account leader refresh; Openreach swaps legal counsel.
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PremiumElsewhere in BT Consumer: WFH adaptations continue; BT Sport freshens content
COVID-19-led adaptation continues as BT Sport freshens content and go-to-market, and Consumer debuts second line service for work-from-homers.
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PremiumBT Sport turns to arch-rival Sky for media sales
Launch partner Channel 4 displaced after seven years.
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PremiumBT Group, Consumer & Enterprise moves: Ellerton steps away; Murphy named General Counsel
Consumer gets new Marketing Director from Telenor Sweden.
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PremiumBT Consumer and Enterprise people movements, June 2020
New relationship manager for retail partner (and rival) Dixons Carphone.
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PremiumEE could face longer wait for spectrum
Now-traditional inter-operator squabbling threatening to create months of delays to availability of new low- and mid-band spectrum for service delivery and development.
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PremiumBT FY19–20: SME coronavirus pain hits BT early
BT did not overly dwell on the impact of the Coronavirus crisis, highlighting areas where it has assisted, as well as where it has benefited and sees potential opportunities.
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PremiumBT FY19–20: Headline results reflect the ‘old normal’…
BT presented its headline financials as having been on track, COVID-19 crisis excepted. On an ‘adjusted’ basis, revenue and EBITDA were each down around 3% for the FY.
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PremiumBTwatch roundup — June 2020
Key news from the past month from across BT and Openreach: Updated NCSC guidance welcomed by BT; European telcos join COVID track-and-trace effort; Consumer faces coronavirus response kickback; Enterprise gets HMRC contract.
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PremiumBT Sport reinvents to meet coronavirus challenge
Television unit develops innovative virtual studios and repackages older content to meet the challenges of maintaining a service during the live sport blackout.
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PremiumBTwatch roundup - May 2020
Coronavirus response takes shape across all Group entities. BT Consumer takes steps towards splitting with Carphone Warehouse following O2 UK’s recent withdrawal. Openreach boosts East Mids broadband to support home working.
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PremiumBT launches digital skills TV campaign
BT launches digital skills TV campaign Source: BT BT Consumer launched a three-week advertising campaign to deliver digital skills training, in partnership with terrestrial broadcaster ITV, during the coronavirus quarantine period. The Beyond Limits: Top Tips on Tech campaign features well-known celebrities demonstrating twelve 3.5-minute lessons during ...
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PremiumBT makes stand against coronavirus
BT emphasising the critical role of digital infrastructure as the coronavirus pandemic brings dramatic changes to the UK. Support for government initiatives, including big data sharing and boosted NHS connectivity stressed, while management hopes government support will follow as economic challenges to the Group emerge. McRae gives a ...
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Strategy & ChangeThe ups and downs of being a good sport
BT Sport hit with negative publicity amid tardy coronavirus response. Season’s televised football up in the air.
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Products & ServicesSOGEA launch dampened by virus outbreak
Openreach puts April 2020 date on SOGEA and SOGFast VoIP products, coinciding with G.fast commercial launch. COVID-19 outbreak forces engineers to take a break, with domino effect across UK ISPs.
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PremiumGovernment herds operators into rural sharing pen
March 2020 deadline met, saving government face. Unknown outcome from pushback against EE fee proposal.
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PremiumBT faces PR problems as workers worry
BT faces PR backlash over coronavirus response after allegations that social distancing measures were flaunted.