Europe 5G SA go-to-market strategies: OTE differentiating with Priority Pass slicing
With 5G standalone networks expanding, European operators face a strategic crossroads: bundle as standard or charge a premium? Explore how Greece’s OTE is leveraging slicing to offer guaranteed consumer bandwidth and also FWA success, plus how its strategy compares nationally and across the continent (top-five markets analysed)…
This article includes:
- Themes: 5G standalone (5G SA); Bandwidth; Capital expenditure (Capex); Device insurance; Fibre-to-the-premises (FTTP); Fixed-wireless access (FWA); International roaming; Mobile network operator (MNO); Mobile virtual network operator (MVNO); Network congestion; Network slicing; Open radio access network (Open RAN); Private 5G; Spectrum.
- Geographic: Athens; France; Germany; Greece; Italy; Milan; Murcia; Patras; Spain; Thessaloniki; United Kingdom (UK).
- Organisations: 1&1; Bouygues Telecom; EE (BT Group); Ericsson; Fastweb + Vodafone (Swisscom); Free; Iliad Italia; MásOrange; Nokia; Nova; O2 Germany (Telefónica Deutschland); OTE Group (Cosmote); Orange; SFR; Simyo; Starlink; TIM; Telefónica España; Telekom Deutschland (Deutsche Telekom); Virgin Media O2; Vodafone Group; Vodafone Business; Vodafone Germany; Vodafone Greece; Vodafone Spain; VodafoneThree; WindTre.
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