Telefónica Go-to-Market
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InterviewTesco Mobile’s CTO delivers the goods with tech refresh
Sally Marriott highlights work to supercharge innovation at Tesco–Virgin Media O2 joint venture, via wide-scale transformation programme. Assisted by Adobe and Salesforce, as wall as co-owner VM O2…
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MarketingTelefónica has a change of plan on convergence
Fusión brand set to be replaced after a decade as totem for Group’s convergence strategy. Move comes with convergent ARPU and acquisition in stall. New service to draw on Group’s prolific recent recruitment of partners such as Microsoft, Prosegur, and Teladoc.
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MarketingTelefónica, Deutsche Telekom lock horns over ‘T’ logo
DT objects to Telefónica’s adoption of a ‘T’ made up of five circles.
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Strategy & ChangeTelefónica’s Rao hails bold approach to customer tech refresh
CTIO highlights ‘co-creation’ role played by partners such as Salesforce.
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PremiumWipro and Tech-M back grand designs for O2 architecture
O2 aiming to halve product development times and shave a third off IT costs with a radical simplification of its IT architecture. Tech Mahindra and Wipro sharing responsibility as mass market and business systems separated. Salesforce also flagged as an example of the opportunity to adapt off-the-shelf solutions to ...