Europe Telecoms News

All the latest telecoms and digital infra insight, news and analysis from across Europe.

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Partnerships & Alliances

O2 targets drivers with ADAC marketing tie-up

Operator ties with major German automobile association to develop fresh offerings and discounts for its 20 million-plus members. Partnership advances O2’s strategy of developing “tailor-made” tariffs for specific groups, as it aims to increase fixed and mobile penetration and improve loyalty…

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