All Plusnet articles
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Financial & PerformanceFighting fibre with fibre: BT Consumer goes hyper-local in counter-attack against challengers
FY25–26: BT CEO Kirkby trumpets a marginal return to broadband customer growth as an early sign of a Consumer comeback.
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Consumer (B2C)BT shifts ‘from build to brand’ as it leans back into heritage
CEO Allison Kirkby has ‘relaunched’ the consumer BT marque three years after it was sidelined, with a return to mobile and a renewed focus on the operator’s ‘most loyal’ customer base.
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PeoplewatchBT Peoplewatch: stores, service ops, and security reshuffles
April 2026 edition: another veteran networks research Fellow leaves BT; Openreach fills out CX and regional Service Operations teams; bricks-and-mortar stores get a new director; Ian Cheshire lined up for Ofcom chairmanship…
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Analyst BriefingBTwatch: the return of budget mobile?
Analyst Briefing: reports emerge that BT is preparing a consumer reversal, re-entering the no-frills mobile space and re-energising the BT brand. Elsewhere, Business CTO Colin Bannon makes a rare plea for more regulation; and Ofcom opens a compliance investigation…
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Financial & PerformanceBT says Consumer ‘holding up’, despite ARPU slide — rejects MVNO B-brand
Q2/H1 FY25–26: UK incumbent ready to “compete and defend” against budget-focused rivals, doubling-down on unchanging multi-brand and convergence retail strategies. But lag in system means premium-first efforts are yet to be reflected in poor financials…
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Consumer (B2C)BT weighs budget mobile flip-flop as MVNO competition hots up — report
Rumours resurface of a B-brand mobile revival, just 18 months after BT pulled Plusnet out of the segment. While CEO Allison Kirkby’s return to multi-brand in consumer may well require a targeted discount marque to match rivals, also-mooted MVNO acquisition would be more surprising…
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MarketingBT opts for Uncommon to take brand ‘beyond advertising’
New brand chief Cilesta van Doorn hails Uncommon Creative Studio as the agency of choice to cement the BT logo in “modern Britain”.
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Analyst BriefingBTwatch Analyst Briefing: BT rises to the top
Latest from BT as it surpasses Vodafone by market cap, an apparent reflection of investor confidence in the Group’s direction; BT Ireland reset means new leadership incoming; Plusnet posts downbeat numbers but is back in BT plans; more…
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Financial & PerformanceRe-booting Plusnet cuts jobs, ‘streamlines’ operations
BT’s no-frills broadband brand posts another year of decline as it resets and restructures.
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Financial & PerformanceBT Consumer returns to multi-brand approach to ‘defend and win’ against altnet incursion
FY24–25: BT CEO Allison Kirkby has found an ally in new Consumer boss Claire Gillies as they work to undo ‘underweight investment’ in BT and Plusnet brands of recent years. U-turn on New EE strategy sees multi-brand approach ‘reactivated’, regional campaigns to beat local altnet competition…
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PeoplewatchBT Peoplewatch: all change in Tech finance, Business leadership
30+ senior and strategic movers across BT, including a wave of corporate affairs changes; a remit expansion for Technology CFO Ed Briggs; swaps at Media & Broadcast; more…
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MarketingBT brand to retain consumer spot after strategy rethink
BT to keep titular brand running alongside EE in the consumer space, reversing a decision to scrap the BT marque. Move reportedly made to retain “older customers” familiar with legacy branding, as BT faces imminent migration of customers onto newer services…
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Analyst BriefingBTwatch Weekly: BT takes aim at competitors
Latest from BT and its ecosystem as the Group takes flak for advertising practices, puts more effort into its anti-Vodafone–Three merger campaign, and cools talk of Deutsche Telekom’s latest API play…
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Public AffairsUK telcos under regulatory fire for ‘misleading’ ads
BT, TalkTalk, and Virgin Media O2 asked to remove ads following ASA investigation into claims that they could mislead consumers about mid-contract price hikes.
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Financial & PerformancePared-back Plusnet knocked back after axing mobile
Newly fixed-only operator sees customer base drop nearly 30%.
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PeoplewatchAlpen Glasfaser ‘completes’ management team with A1 CFO hire
Magenta Telekom and Meridiam’s Austrian fibre joint venture hires exec from arch-rival A1 to lead its finance function.
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PeoplewatchBT Peoplewatch: network architects, private cloud gurus, convergence charge
Several high-profile and strategic changes at BT Group, including a new Chief Architect; a fresh face to tackle the consumer convergence sticking point; and an executive exit in India as the Group talks up its presence in the subcontinent…
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Analyst BriefingBTwatch Weekly: Kirkby sets agenda as Group targets simpler, leaner, better
In-depth analysis of BT’s FY23−24 results, including the vision cast by CEO Allison Kirkby in her first full-year earnings call. Tweaks made to Group shape will redraw Business boundaries and target the division that has caused significant headaches in recent years. Consumer and Openreach are turning a corner, with the hard graft of the past few FYs soon to be leveraged and monetised. Developments elsewhere include: another delay to the all-IP landline migration; an Openreach executive exit; self-powered base stations; and a multimillion-pound fine from Ofcom…
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Financial & PerformanceNew EE must wait five years to be rid of Old BT
New CEO Allison Kirkby re-confirms Jansen/Allera New EE strategy, but BT brand to limp on in Consumer at least until PSTN shutdown, with Plusnet retained as broadband b-brand. ARPU is up, but multiplay elusive as ever, subscribers still being lost, still far from walking the talk. Read more…
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Financial & PerformanceVodafone’s budget brand faces up to ‘aggressive’ UK competition
Talkmobile sub-brand posts massive increase in users and revenue in latest financials, but Vodafone’s rivals continue to dominate UK value mobile scene.