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Rewind: BT TV returns after three-year hiatus

Joe Purnell2026-10-01T12:36:00

btw378-tv return

Source: BT

BT has completed the rehabilitation of its namesake consumer brand with the return of BT TV, reversing another of the most visible elements of the New EE strategy introduced under previous management.

This article includes:

Themes: Brand strategy; Convergence; Fixed-mobile convergence (FMC); IPTV; Premium branding; Streaming TV; Telecoms branding; Telecoms convergence; TV aggregation; TV streaming; Quad-play services; Consumer telecoms.
People: Allison Kirkby; Luciano Oliveira; Marc Allera; Philip Jansen.
Geographic: United Kingdom (UK).
Organisations: BT; BT Consumer; BT Group; EE; HBO Max; Netflix; NOW; Plusnet; Sky; TNT Sports; Virgin Media O2.

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