Fighting fibre with fibre: BT Consumer goes hyper-local in counter-attack against challengers

Neal Doran2026-05-22T14:24:00

Source: BT

FY25–26: BT CEO Kirkby trumpets a marginal return to broadband customer growth as an early sign of a Consumer comeback.

This article includes:

Organisations: Amazon; BT Consumer; BT Group; BT Mobile; EE; Openreach; Plusnet; Virgin Media O2 (VM O2); VodafoneThree.
Geographies: Europe; United Kingdom.
People: Marc Allera; Allison Kirkby.
Themes: Average revenue per user (ARPU); Broadband; Call centres; Capital expenditure (capex); Churn rate; Connectivity; Convergence; Copper networks; Customer growth; Data analytics; EBITDA; Fibre (FTTP); Fibre networks; Free cash flow; Gigabit connectivity; Line losses; Mobile connections; Multi-play services; Operating profit; Platform retail; Pricing strategy; Retail outlets; Service revenue; Spam call blocking; TV.

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