Telefónicawatch

Telefónica tightens management focus for Spanish platform play

2022-04-28T15:44:00

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Source: Unsplash / Max Harlynking

Previously heralded Industry Verticals unit now up and running as Telefónica implements a more ambitious multi-play strategy. Growing Wholesale business receives dedicated leadership, while regional management will take greater role in supporting B2B sector. Brand manager Serrahima given broader remit to improve customer experience in all sectors.

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