All Consumer (B2C) articles – Page 6
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PremiumCompelling 5G use-cases still to come, says EE
EE brand director concedes 5G marketing more difficult than when 4G arrived. Anticipates “a lot” of the 5G use-cases will not arrive in the short term. Next phase of rollout plan begins with indoor launch.
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PeopleDunne moves upstairs as Brouillette takes lead at Verizon
Former O2 UK CEO steps aside as head of Verizon’s fixed-mobile consumer business. New role will see Dunne act as Strategic Advisor to Verizon Chairman. Change comes as new allegations linked to O2’s role in Phones 4u demise continue to emerge.
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PremiumElsewhere in BT Consumer: Ofcom launches One-Touch Switch
Ofcom makes it easier to switch; Openreach waives installation fees for low-income households; BT Sport partner Qwilt earns Allera recognition and Cisco funding.
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Products & ServicesVirgin Media O2 plans IPTV service launch
First streaming service offer targeted at young consumers. VM O2 sizes up aggregator opportunity.
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PremiumBT includes rugby in Vena line-up
Tressler enthusiastic about Vena commercial model for sports. Media and Broadcast launches Vena ‘quick start’ programme to learn more about sports’ requirements.
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PremiumElsewhere in BT Consumer: CNN cut from BT TV
BT Sport expands cricket portfolio; CNN news channel removed from BT TV; Fibre altnet exec raises concerns over nature of FTTP marketing.
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PremiumTelefónica’s alarms JV adds new smarts
Commercial efforts have taken a toll on ARPU at Movistar Prosegur Alarmas.
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PremiumElsewhere in BT Consumer: BT Sport picks up rights
Consumer unit enhancing support for, and engagement with, vulnerable customers; BT Sport picks up topflight rights.
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Strategy & ChangeFrom Bonn to Bellevue: DT CEO Höttges visits TMUS HQ
In a break from virtual meetings, TMUS CEO Mike Sievert hosts Höttges. Much to discuss between parent and NatCo, but talks were said to focus on innovation and serving consumers and businesses. No signs yet of TMUS and DT collaboration on trans-Atlantic B2B. Are Sprint International assets part of ...
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Partnerships & AlliancesSky “fundamental” to BT Sport strategic partnerships
As BT’s sports broadcasting division hunts for minority investors or strategic partners, CEO Jansen puts Sky tie-up front and centre. ITV backs away from chipping in, but remains keen on partnership.
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PremiumElsewhere in BT Consumer: BAI goes underground
BAI takes fibre competition underground and BT unveils a new set-top box.
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Products & ServicesVodafone Italy’s GameNow goes live
Edge-based gaming platform was first announced in September 2019.
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Consumer (B2C)Consumer moves up a gear on customer support
Bridget Lea keen to enhance engagement with customers, at home or in-store. New ‘door-to-door’ device repair service set for launch. Division attempting to ensure service resilience, with post-pandemic consumer habits under watchful eye.
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PremiumElsewhere in BT Consumer: planning law change welcomed
Pricing revelations bring negative publicity; EE way down in customer satisfaction survey; UK government works to facilitate network expansion.
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Partnerships & AlliancesDT’s tooz and Adidas become running buddies
Retailer’s smartphone app and startup’s smart-glasses tech deemed compatible. Operator’s 50:50 JV ramping-up B2B and B2C product development efforts.
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Products & ServicesHandset leases lumped into Movistar Fusión 5G bundles
Three-year lease agreements attached to convergence bundles potentially undermining commitments to removing minimum terms. Price increase in “disguise”, says Spanish media. Telco attempts to drive uptake of 5G-enabled mobile devices, amid 5G rollout efforts.
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Consumer (B2C)Telefónica|Vivo adds in-app shopping to Vivo Play
Brazilian OB marketing new platform as “one-stop-shop” for digital products and services. Shopping app limited to browsing, with TV-based payment solution still under development. Similar to e-commerce platform developed by Movistar for ‘smart-home’ in Spain.
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PremiumElsewhere in BT Consumer: Extreme E rights nabbed
BT Sport takes racing rights and targets Ashes renewal.
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Consumer (B2C)BT reshuffles customer comms partner pack
Strategic marketing consultancy Go Inspire displaces Williams Lea for below-the-line marketing contract. CCgroup and The Academy added to BT Consumer agency portfolio in brand awareness push.
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Consumer (B2C)BT Sport signs billboard deal
BT Sport launched a campaign with Ocean Outdoors to broadcast Champions League highlight reels on its digital billboards.