All AURA articles
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Partnerships & AlliancesPerplexity wins another telco fan with Telefónica funding and sales tie-up
Group becomes next telco to partner with and invest in GenAI-powered search engine. Fresh, TV-focused services harnessing Perplexity’s platform now live, as operator seeks to advance strategic objectives. Read more…
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Public AffairsÁlvarez-Pallete lambasts regulators for being stuck in the past
If WhatsApp et al are not regulated, then neither should Telefónica, he says. Álvarez-Pallete accuses Spanish regulator of dragging its feet over reforms.
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Partnerships & AlliancesTelefónica, Microsoft expand cloud collaboration
Telefónica Tech will aid Microsoft in providing solutions to the public sector.
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Consumer (B2C)Movistar steps up smart-home drive
Longstanding partner and stakeholder CaixaBank namechecked as partner on TV-based payment solution. Group’s smart-home play given potential leg up by pandemic, with expanded Living Apps catalogue.
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PremiumTelefónica deepens Microsoft cloud alliance
Microsoft plans to open a new ‘Azure region’ for data centres in Spain and use Telefónica infrastructure to create a joint cloud services offering.
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PremiumAlonso sets out his stall as Digital Consumer Officer
Digital Consumer services arguably a secondary consideration in a unit dominated by executives with an innovation or entrepreneurial bent. Previously-launched Digital Home solutions and added-value services may get a burst of management attention in the early days of the unit.
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Products & ServicesMovistar Living Apps extend AURA on 800,000 STBs
Telefónica talks-up connected home capabilities with new apps from partners, but with limited reach. ‘Home-as-a-computer’ a technological focus for the Group, although commercial demand unproven, and early gloomy indications of Movistar Home performance. Latest announcement bolsters Microsoft position as key AI partner for Telefónica.
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PremiumLUCA turns three, with AI embrace
Third edition of LUCA’s annual innovation event focuses on big data and AI solutions for partners. Movistar Living Apps and Aura voice-control in the spotlight.
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PremiumAURA is now available through WhatsApp
Telefónica|Vivo’s Aura is now available to use through WhatsApp.
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Products & ServicesTelefónica ramps up AURA
Telefónica provided insights into its AURA strategy, including more market launches. Microsoft’s position as a partner remains a core element of the project. Commitment reiterated to overcoming the challenge of combining local services with a central unified vision.