By Joseph Purnell2020-08-20T14:37:00
Adobe and Persado technology used in conjunction to send out curated text which produced “double-digit” uplift in conversion rates. Personalisation, driven by big data, is a “key strategy” for VfIt’s ongoing churn-reduction and CRM efforts.
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“The detail is very good. Better than we get internally.” – GM, Vodafone OpCo
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