Vodafone claims personalisation progress

Vodafone claims personalisation progress

Source: Persado

Adobe and Persado technology used in conjunction to send out curated text which produced “double-digit” uplift in conversion rates. Personalisation, driven by big data, is a “key strategy” for VfIt’s ongoing churn-reduction and CRM efforts.

Register for free to continue reading this article

Already registered? Sign in here.

Join the TelcoTitans community and continue reading this article

By registering for a free account, you will get immediate access to the rest of this article, plus:

  • Enhanced access to TelcoTitans with three free article views per month
  • TelcoTitans Daily and Weekly newsletter briefings

“The detail is very good. Better than we get internally.” – GM, Vodafone OpCo 

 Want full access to TelcoTitans content? Check out our subscription options.