Vodafone claims personalisation progress

Vodafone claims personalisation progress

Source: Persado

Adobe and Persado technology used in conjunction to send out curated text which produced “double-digit” uplift in conversion rates. Personalisation, driven by big data, is a “key strategy” for VfIt’s ongoing churn-reduction and CRM efforts.

Register to continue reading this article

Already registered? Sign in here.

Register for free to keep reading

By registering you will get immediate access to the rest of this article, plus:

  • Enhanced access to TelcoTitans with three free article views per month
  • Daily and weekly email newsletters focused on your areas of interest

“The detail is very good. Better than we get internally.” – GM, Vodafone OpCo 

Work for a tier-1 telco? As a telco employee, register now using your telco email domain and get instant access to TelcoTitans’ essential content.