Atento targets ‘reshaped’ Telefónica relationship

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Source: Atento

Contact centre operator Atento claims largest share of Telefónica CX spend. As Atento-Telefónica MSA expiration nears, the priority is to “earn” business from the operator going forward. Telefónica eyes CX digitalisation in ongoing operational efficiency drive.

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“The detail is very good. Better than we get internally.” – GM, Vodafone OpCo