All Rich Communications Services (RCS) articles
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Partnerships & AlliancesOperators join peers in RCS marketing drive
EE, VM O2, and Vodafone prepare to launch inter‑operator Rich Communications Service. Trio aim to lure marketers with 17 million customer base.
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Products & ServicesVodafone gets down to business with RCS
Group partners with Out There Media following two RCS-supported brand campaigns in South Africa. Vodafone’s Liz McCord: RCS Business Messaging is “the game-changer the industry has been waiting for”.
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PremiumT-Mobile US teams with rivals to galvanise RCS
Joint venture formed on cross-network messaging; app coming in 2020. Breakaway from Google mooted.
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Products & ServicesVivo launches RCS on Google’s platform
The latest attempt to breathe life into RCS will see Telefónica offer brands an opportunity to interact with customers more directly. Google’s backing for the technology is helping to bring traction to the Latin America region.