T-Mobile ramps up retail workforce ahead of price hikes
American NatCo appears to have reinforced its customer front line in Q1 FY24, as it seeks to keep pace on customer base growth while bedding in price rises.
This article includes:
- Organisations: Deutsche Telekom; MoffettNathanson; T-Mobile US.
- People: Jon Freier; Peter Osvaldik; Mike Sievert
- Themes: Average revenue per account; Churn; Customer additions; Customer care; Customer retention; Headcount reduction; Legacy networks; Postpaid; Price hikes; Retail; Retail workforce; Savings.
- Geographic: Europe; Germany; North America; USA.
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