• Tech incubator closes 5G Consumer Entertainment Program with trifecta investment.
  • XR identified as key consumer use‑case.

hubraum continues XR bet with three way investment

hubraum continues XR bet with three way investment

Source: hubraum

Deutsche Telekom’s hubraum tech incubator confirmed investments in three augmented reality startups — MojiLaLa, tagSpace, and Virtual Arts.

The trio were enrolled in the 5G Consumer Entertainment Program — hosted by hubraum in partnership with German media group Mediengruppe RTL and seed‑stage venture capital fund Quake Capital. This offered discretionary investments of “up to €250k” to graduates, although exact investment sums have not been revealed.

Four other startups were enrolled in the programme (360 Stories, Marble AR, Open Sesame, and Proxy42), which opened for applications in March 2020. Artificial, virtual, and mixed reality (AR/VR, or XR) solutions were highlighted as appealing, alongside eSports, music and video, and mobile gaming. All seven participants, however, leverage XR technology.

The three‑month accelerator course offered access to Deutsche Telekom’s 5G network and infrastructure in Bonn, although a ‘Demo Day’ in early‑October was held virtually, with the startups participating from “seven time zones”, according to hubraum.

The favoured three

  • US‑based developer MojiLaLa created the LEO AR app, which allows users to augment video with 3D characters and objects. In a seed funding round in 2017, it raised $1.5m (€1.3m), with Betaworks and Great Oaks Venture Capital as lead investors.
  • Australia‑based tagSpace offers location‑based AR experiences for smart cities, tourism, and large events. It describes Techstars as a partner, having received investment from the seed accelerator in 2019.
  • DanceFight, a virtual dance competition app, was developed by US‑based Virtual Arts. It raised $0.4m in a pre‑seed funding round in 2018.
hubraum investment portfolio, December 2020
Portfolio company (country of origin)Year of initial investmentProposition/ focus
 Sources: Companies; Deutsche Telekomwatch, hubraum.

Blinkist (Germany)


Mobile reading app

ciValue (Israel)



CloudStorm (Hungary)


Robotic process automation

Contiamo (Germany)



eParkomat (Czech Republic)


Parking spot availability predictor

Excalibur (Poland)


Authentication service

Flexperto (Germany)


Customer communications platform

HypeLabs (Portugal)


Mesh networking

JustTAG (Poland)


Advertising analytics

M2MGo (Germany)


Internet of Things (IoT) enabler

MojiLaLa (USA)


AR developer

Reparando (Germany)


Device repair

tagSpace (Australia)


AR experiences

Teraki (Germany)


IoT enabler

Texel (Israel)


VR software

Twyla (Germany)


Machine learning‑based chatbots

UBIRCH (Germany)


Blockchain data security

Unigluko (Croatia)


Digital health

Vigour (Netherlands)


App middleware

VirtualArts (USA)


Virtual dance app

Making XR a reality

Deutsche Telekom has over the past several years positioned XR as a key use‑case, and not just for 5G. There has been a particularly heavy focus on offering 5G testing capabilities to AR/VR startups (Deutsche Telekomwatch, #85, #92, and #98).

 Sources: Deutsche Telekom; Deutsche Telekomwatch.
AR FieldAdvisor
  • An AR headset prototype designed for field service engineers.
  • Developed with Qualcomm, 6D.ai, and Nreal (Deutsche Telekomwatch, #90).
Low Latency Prototyping Program
  • hubraum development of an AR viewing and gaming app for the Telekom Baskets Bonn basketball team stadium.
  • Led by partners Deutsche Telekom, forwARdgame, and Smart Mobile Labs.
Mixed Reality Program
  • hubraum-led accelerator initiative to commercialise XR solutions.
  • Partnership with Qualcomm and Nreal (Deutsche Telekomwatch, #97).
  • Involved in numerous 5G network initiatives, including online gaming.
  • Deutsche Telekom edge‑computing spin‑off and Telekom Innovation Pool investment.
T‑Labs Experience group
  • Research dedicated to immersive XR entertainment features, human‑machine interfaces, XR technologies, and XR‑based applications for collaboration, entertainment, education, and training.
tooz technologies
  • Smart‑glasses startup is a 50:50 joint venture between Deutsche Telekom and Zeiss (Deutsche Telekomwatch, #75).
  • Telekom Innovation Pool investment.