All WPP articles
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MarketingTelefónica, Deutsche Telekom lock horns over ‘T’ logo
DT objects to Telefónica’s adoption of a ‘T’ made up of five circles.
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Marketing
BT recalibrates ad strategy with in-house reshuffle
Operator joining up ad capabilities across Consumer, Enterprise, and Global. Establishes new Media Centre of Excellence to share learnings.
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Strategy & Change
Telefónica draws new logo to reflect digital vision
New marque is the first corporate identity refresh this century for the operator. Executive Chairman Álvarez-Pallete outlined symbolism behind the change at Group AGM.
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People
IT transformation lead Rachel Higham leaves BT
Higham, Managing Director of IT, leaves a vacancy currently plugged by key lieutenant Mark O’Flaherty. Exec appointed CIO at advertising giant WPP. Self-styled “Chief Sherpa” leaves with substantial transformation work still to be done, despite marked progress.
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Marketing
EE influence sees BT switch multi-million ad account
AMV BBDO bows out from BT’s advertising after more than 20 years. EE’s main creative partner builds on its success in delivering Beyond Limits . Mobile marketers charged with supporting internal transformation as well as external image.
