All WPP articles
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Marketing
Telefónica, Deutsche Telekom lock horns over ‘T’ logo
DT objects to Telefónica’s adoption of a ‘T’ made up of five circles.
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Marketing
BT recalibrates ad strategy with in-house reshuffle
Operator joining up ad capabilities across Consumer, Enterprise, and Global. Establishes new Media Centre of Excellence to share learnings.
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Strategy & Change
Telefónica draws new logo to reflect digital vision
New marque is the first corporate identity refresh this century for the operator. Executive Chairman Álvarez-Pallete outlined symbolism behind the change at Group AGM.
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People
IT transformation lead Rachel Higham leaves BT
Higham, Managing Director of IT, leaves a vacancy currently plugged by key lieutenant Mark O’Flaherty. Exec appointed CIO at advertising giant WPP. Self-styled “Chief Sherpa” leaves with substantial transformation work still to be done, despite marked progress.
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Marketing
EE influence sees BT switch multi-million ad account
AMV BBDO bows out from BT’s advertising after more than 20 years. EE’s main creative partner builds on its success in delivering Beyond Limits. Mobile marketers charged with supporting internal transformation as well as external image.