Vodafone rethinking content partner strategy

Headset Gear VR

Source: Vodafone Spain / Flickr - Gear VR

New unit in London charged with refreshing approach to content buying and alliances with the likes of Amazon and Netflix. As ever, “innovation” is emphasised but the underlying onus appears on consolidation and efficiency.

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“The detail is very good. Better than we get internally.” – GM, Vodafone OpCo 

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