Telefónica furthers automation agenda with AI offer personalisation


DTW24 – Ignite: Operator seeks to leverage generative AI to provide higher-value products and offers for customers in Germany and Spain. Two solutions presented include digital customer assistant and recommendation engine for marketing teams, which are set to assist with Group’s wider strategy to automate business processes.

This article includes:

  • Events: DTW24 – Ignite.
  • Organisations: Amazon Web Services; Aussie Broadband; Hansen Technologies; NTT Data; Prodapt; Telefónica Deutschland (O2 Germany); Telefónica España; Telefónica Group; TM Forum; Verizon; Viasat.
  • People: Florian Estendorfer; Patricia Ventura Gomez.
  • Themes: Artificial intelligence (AI); Automation; Business processes; Channels and customer engagement; Cloud migration; Customer assistants; Generative AI; Marketing; Offer personalisation; Operational efficiencies; Portfolio maintenance; Technology; Virtualisation; Workflow automation.
  • Geographic: Europe; Germany; Spain.

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