EE navigates ‘tricky’ 5G SA marketing, steers clear of sector’s past blunders
Speaking at Connected Britain, EE Chief Executive Marc Allera said advertising 5G SA is a challenge and not helped by the mobile industry over-promising and under-delivering on non-standalone 5G.
This article includes:
- Organisations: BT; EE; Vodafone UK.
- Geographies: Europe; UK.
- People: Marc Allera; Tom Ellis.
- Themes: 4G; 5G; 5G standalone (5G SA); Advertising; Broadband; Consumer (B2C); Fibre (FTTP); Latency; Marketing; Network reliability; SIM; Strategy; Tariffs; TV; Wi-Fi.
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