All Marc Allera articles
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Financial & PerformanceBT says Consumer ‘holding up’, despite ARPU slide — rejects MVNO B-brand
Q2/H1 FY25–26: UK incumbent ready to “compete and defend” against budget-focused rivals, doubling-down on unchanging multi-brand and convergence retail strategies. But lag in system means premium-first efforts are yet to be reflected in poor financials…
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Consumer (B2C)BT weighs budget mobile flip-flop as MVNO competition hots up — report
Rumours resurface of a B-brand mobile revival, just 18 months after BT pulled Plusnet out of the segment. While CEO Allison Kirkby’s return to multi-brand in consumer may well require a targeted discount marque to match rivals, also-mooted MVNO acquisition would be more surprising…
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Network & InfraEE levels up 5G SA ahead of rival’s counterattack
UK MNOs ranked: 5G standalone battle develops as EE boasts fruit of Ericsson tie-up to help retain its leadership position. Unified VodafoneThree is set to mount an improved response once promised investment flows through, but against European peers the UK’s MNOs look behind the times…
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Financial & PerformanceRe-booting Plusnet cuts jobs, ‘streamlines’ operations
BT’s no-frills broadband brand posts another year of decline as it resets and restructures.
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PeoplewatchBT Peoplewatch: Consumer and Business bosses take boardroom seats
30+ senior and strategic changes at BT, including a treasury replacement; more International swaps as the new B2B division gets settled; new boardroom digs for Marc Allera; more…
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Financial & PerformanceBT Consumer returns to multi-brand approach to ‘defend and win’ against altnet incursion
FY24–25: BT CEO Allison Kirkby has found an ally in new Consumer boss Claire Gillies as they work to undo ‘underweight investment’ in BT and Plusnet brands of recent years. U-turn on New EE strategy sees multi-brand approach ‘reactivated’, regional campaigns to beat local altnet competition…
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EventwatchDigital Voice: BT dials up VM O2, gov to help reboot ‘beyond painful’ migration
With POTS shutdown a strategic financial imperative, BT belatedly embraces collaboration to reach remaining two million (many vulnerable) analogue subscribers, as the already delayed digital landline switchover deadline looms…
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Analyst BriefingBTwatch Weekly: BT’s branding u-turn; EE leads renewed ESN charge
Latest from BT and its ecosystem, including a reversal of BT’s consumer branding strategy; new timelines for the Emergency Services Network migration; and next phase of MAUD testing lined up…
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MarketingBT brand to retain consumer spot after strategy rethink
BT to keep titular brand running alongside EE in the consumer space, reversing a decision to scrap the BT marque. Move reportedly made to retain “older customers” familiar with legacy branding, as BT faces imminent migration of customers onto newer services…
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PeoplewatchBT Peoplewatch: B2B shaken up, ExCo slimmed down
20+ senior and strategic changes across the Group, including: Corporate & Brand lead leaves the top team after just six months; Business overhaul continues; VM O2 exec brought in to lead Mobile at EE; more from the Etc. and innovation fall out…
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Financial & PerformanceBT Q3 In-depth: talk is good, but seeing will be believing
Q3 FY24–25: CEO Allison Kirkby remains optimistic about FY despite shaky Q3, but goalpost-moving last quarter left expectations low. The headlines are much the same: Consumer’s woe; Business’s rebirth; Openreach’s fibre charge. While the latter is still BT’s source of good news, there are awkward questions over each of the Group’s CFUs…
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Analyst BriefingBTwatch Weekly: healthtech flatlines; real-world network slicing
Latest from BT and its ecosystem as Etc. shutters healthtech and resets EV charging; BT’s Division X marks network slicing milestone; 2G closure prep work begins; and EE learns its ESN vendor peers…
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PeoplewatchBT Peoplewatch: Group brings in more consultancy high-flyers
30+ senior and strategic moves across BT and its ecosystem, including another handful of joiners from EY and McKinsey to lead the transformation agenda; another significant Data & AI switch; security swaps in Europe; and a pair of BT Defence changes…
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Analyst BriefingBTwatch Weekly: security in focus at Business, exec changes at EE
Latest from BT as a news emerges of a security breach at Business; more strategic people moves across the Group; and another ESN contract nears, with BT said to be out of the running. More from Openreach, EE, elsewhere…
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PeoplewatchBT Peoplewatch: Group appoints two execs to manage Big Tech alliances
20+ senior and strategic moves in and around BT, including new faces to lead the Group’s Big Tech and hyperscaler alliances at Group level and in Business. Plus, all change for Consumer/EE exec team and transformation appointments at Consumer and Business. Plenty more…
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Analyst BriefingBTwatch Weekly: BT falls back from venturing foray
Latest from BT, including the sale of an equity stake in startup Distributed; Marc Allera’s imminent exit; the introduction of a ‘common language’, in the words of Campbell McClean; and another boardroom newcomer…
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PeoplewatchAllera exits BT with ‘New EE’ story half-written, Gillies may turn the page
BT Consumer boss, and the face of the Group’s flagship New EE brand, set to depart at end of March 2025. Bell Canada’s Claire Gillies is to take his place. Move marks next management shake-up as Kirkby continues to implement new BT agenda…
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Financial & PerformanceBT Consumer promises long-term growth revenue, but where from?
H1 FY24–25: Consumer suffering a hangover from several years of inflation‑fuelled excess, but expects to regain health before year is out…
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Analyst BriefingBTwatch Weekly: gov’t reforms required as Openreach seeks fibre residencies
Latest from BT and its ecosystem as the Group makes fixed network demands, rolls out next-gen mobile, and works to surrender international outposts. More from Connected Britain, Secure Tomorrow Festival, and elsewhere in a busy week for BT, EE, and Openreach…
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EventwatchEE navigates ‘tricky’ 5G SA marketing, steers clear of sector’s past blunders
Speaking at Connected Britain, EE Chief Executive Marc Allera said advertising 5G SA is a challenge and not helped by the mobile industry over-promising and under-delivering on non-standalone 5G.