All Marc Allera articles
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Financial & PerformanceBT Consumer returns to multi-brand approach to ‘defend and win’ against altnet incursion
FY24–25: BT CEO Allison Kirkby has found an ally in new Consumer boss Claire Gillies as they work to undo ‘underweight investment’ in BT and Plusnet brands of recent years. U-turn on New EE strategy sees multi-brand approach ‘reactivated’, regional campaigns to beat local altnet competition…
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EventwatchDigital Voice: BT dials up VM O2, gov to help reboot ‘beyond painful’ migration
With POTS shutdown a strategic financial imperative, BT belatedly embraces collaboration to reach remaining two million (many vulnerable) analogue subscribers, as the already delayed digital landline switchover deadline looms…
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Weekly BriefingsBTwatch Weekly: BT’s branding u-turn; EE leads renewed ESN charge
Latest from BT and its ecosystem, including a reversal of BT’s consumer branding strategy; new timelines for the Emergency Services Network migration; and next phase of MAUD testing lined up…
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MarketingBT brand to retain consumer spot after strategy rethink
BT to keep titular brand running alongside EE in the consumer space, reversing a decision to scrap the BT marque. Move reportedly made to retain “older customers” familiar with legacy branding, as BT faces imminent migration of customers onto newer services…
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PeopleBT Peoplewatch: B2B shaken up, ExCo slimmed down
20+ senior and strategic changes across the Group, including: Corporate & Brand lead leaves the top team after just six months; Business overhaul continues; VM O2 exec brought in to lead Mobile at EE; more from the Etc. and innovation fall out…
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Financial & PerformanceBT Q3 In-depth: talk is good, but seeing will be believing
Q3 FY24–25: CEO Allison Kirkby remains optimistic about FY despite shaky Q3, but goalpost-moving last quarter left expectations low. The headlines are much the same: Consumer’s woe; Business’s rebirth; Openreach’s fibre charge. While the latter is still BT’s source of good news, there are awkward questions over each of the Group’s CFUs…
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Weekly BriefingsBTwatch Weekly: healthtech flatlines; real-world network slicing
Latest from BT and its ecosystem as Etc. shutters healthtech and resets EV charging; BT’s Division X marks network slicing milestone; 2G closure prep work begins; and EE learns its ESN vendor peers…
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PeopleBT Peoplewatch: Group brings in more consultancy high-flyers
30+ senior and strategic moves across BT and its ecosystem, including another handful of joiners from EY and McKinsey to lead the transformation agenda; another significant Data & AI switch; security swaps in Europe; and a pair of BT Defence changes…
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Weekly BriefingsBTwatch Weekly: security in focus at Business, exec changes at EE
Latest from BT as a news emerges of a security breach at Business; more strategic people moves across the Group; and another ESN contract nears, with BT said to be out of the running. More from Openreach, EE, elsewhere…
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PeopleBT Peoplewatch: Group appoints two execs to manage Big Tech alliances
20+ senior and strategic moves in and around BT, including new faces to lead the Group’s Big Tech and hyperscaler alliances at Group level and in Business. Plus, all change for Consumer/EE exec team and transformation appointments at Consumer and Business. Plenty more…
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Weekly BriefingsBTwatch Weekly: BT falls back from venturing foray
Latest from BT, including the sale of an equity stake in startup Distributed; Marc Allera’s imminent exit; the introduction of a ‘common language’, in the words of Campbell McClean; and another boardroom newcomer…
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PeopleAllera exits BT with ‘New EE’ story half-written, Gillies may turn the page
BT Consumer boss, and the face of the Group’s flagship New EE brand, set to depart at end of March 2025. Bell Canada’s Claire Gillies is to take his place. Move marks next management shake-up as Kirkby continues to implement new BT agenda…
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Financial & PerformanceBT Consumer promises long-term growth revenue, but where from?
H1 FY24–25: Consumer suffering a hangover from several years of inflation‑fuelled excess, but expects to regain health before year is out…
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Weekly BriefingsBTwatch Weekly: gov’t reforms required as Openreach seeks fibre residencies
Latest from BT and its ecosystem as the Group makes fixed network demands, rolls out next-gen mobile, and works to surrender international outposts. More from Connected Britain, Secure Tomorrow Festival, and elsewhere in a busy week for BT, EE, and Openreach…
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EventwatchEE navigates ‘tricky’ 5G SA marketing, steers clear of sector’s past blunders
Speaking at Connected Britain, EE Chief Executive Marc Allera said advertising 5G SA is a challenge and not helped by the mobile industry over-promising and under-delivering on non-standalone 5G.
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Weekly BriefingsBTwatch Weekly: 5G SA heralds AI age, Openreach sets wish list for fibre future
Latest from BT and ecosystem, including: standalone 5G launches at last, coupled with new in-home Wi-Fi 7 offerings and AI services, bringing anticipation of convergence change and ARPU growth; Mexico’s Slim adds more BT shares to holding; Openreach lays out TAR desires (much to rivals’ chagrin)…
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Network & InfrastructureEE preps for AI future with 5G SA and Wi-Fi 7 upgrades
EE says launch of 5G SA in 15 UK cities, coupled with new Wi-Fi 7 routers, show how operator is preparing for a surge in AI usage and bringing its fixed and mobile networks closer together.
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Weekly BriefingsBTwatch Weekly: CEO claims ‘solid start’ but warns of tumultuous year to come
Latest from BT and its interests, including: a Q1 report that tees up plenty of turbulence to come, but with a recovery scheduled within the next 18 months; a massive ESN contract in the works with BT despite equally substantial delays in recent years; and new digs for the former CEO…
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Public AffairsForget the jargon and give customers what they really want — BT digital chief
DTW24 – Ignite: Kevin Lee, Chief Digital Officer at BT Consumer, shared how the operator’s API-first, platform approach will help it keep up with fast-changing demands from consumers.
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Weekly BriefingsBTwatch Weekly: Kirkby earns Slim’s approval; Mehta ratchets transformation agenda
Latest from BT and its ecosystem, including Slim-affiliated investment and Kirkby priorities for asset monetisation. At DTW24, BT execs promoting transformation progress and shift to ‘platform thinking’ — also developments in innovation productivity, autonomous networks, quantum internet, ServiceNow integration, more…