BTwatch Weekly: BT’s branding u-turn; EE leads renewed ESN charge

Joe Purnell2025-03-12T14:28:00

Source: BT

Latest from BT and its ecosystem, including a reversal of BT’s consumer branding strategy; new timelines for the Emergency Services Network migration; and next phase of MAUD testing lined up…

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Events: British APCO’s annual event (BAPCO); FTTH Conference; Mobile World Congress (MWC).
Geographic: UK.
Organisations: AWS; BBC Two; Building Digital UK; BT Business; BT Group; Cisco; EE; Freedom Fibre; Google Cloud; Home Office; IBM; Microsoft; Nintendo; Openreach; Palo Alto; Plusnet; Zscaler.
People: Allison Kirkby; Andy Doggett; Claire Gillies; Colin Bannon; Faisal Mahomed; Gordon Thomson; Hena Jalil; Katie Milligan; Marc Allera; Philip Jansen; Sam Kemp; Trevor Linney.
Themes: AI; Airwave; Consumer; Emergency Services Network (ESN); Global Fabric; Multicast-Assisted Unicast Delivery (MAUD); Network-as-a-service; Project Gigabit.

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