All Klaus Werner articles
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MarketingAnother DT business drops Group’s T-Systems brand
T-Mobile Poland aims to exploit internal synergies and improve go‑to‑market for “advanced business solutions” with a refresh of business-to-business branding.
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Weekly BriefingsDeutsche Telekomwatch Weekly: is DT rethinking its now mega-branding?
Despite new-found status as top-ten global brand, Group is also making visual identity changes behind the scenes that underline question of whether ‘Deutsche Telekom’ name chimes with global, ‘digital’ ambitions. 20+ more stories…
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PeopleDeutsche Telekom Peoplewatch: European C-suite refresh rolls on
January 2024 update: Group makes management adjustments across various units in Croatia, France, Germany, and Greece.
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PeopleDT picks out new German finance chief
Telekom Deutschland makes a paired announcement of its new finance lead and MD of Sales and Service, while stressing its ongoing focus on digitalising the finance division (and others), improving customer satisfaction, and driving fibre deployment.
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PremiumDeutsche Telekom Peoplewatch: top-level rejig in Germany
January 2024 update: Telekom Deutschland’s Business Customers unit takes on new MD, following departure of Hagen Rickmann.
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PeopleDT’s German B2B boss heads off for ‘new challenges’
Business Customers chief Hagen Rickmann exits Group after 15-year stint.
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Strategy & ChangeGopalan highlights pros and cons of pure data reliance
Telekom Deutschland CEO warns against drawing wrong conclusions from internal data-gathering.
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Vendor VoiceTeradata: telco leaders must step up to seize data opportunity
Breaking down silos to seamlessly orchestrate data can deliver a virtuous circle of customer improvement and operational efficiency, presenting a springboard for a strategic reboot. In adopting tech sector business models, telcos have yet to fully grasp the value of their data assets, with coordination acting as a powerful ...
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Strategy & ChangeCFO Werner in box seat on Telekom’s data strategy revamp
Telekom Deutschland’s money man overseeing data-driven modernisation programme, including effort to meld siloes through over-riding data lake. Data strategy seen as key to growth, efficiency, and customer experience goals.