All Customer/User experience (CX/UX) articles – Page 6
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Suppliers & SCMNPS revival makes for happy shopping at Vodafone’s VPC
Digital transformation at Vodafone’s procurement unit said to have driven positive Net Promoter Scores for user experience. VPC says it is now faster, more efficient, and has “happy” purchase orders. Process mining and machine learning driving further efficiencies.
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Partnerships & AlliancesO2 adopts ‘conversational’ AI-based platform
Operator purchases three-year licence, with AI tech set to support long-term aim of becoming CX “champion”.
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Partnerships & AlliancesBT taps into Salesforce on enterprise CX
BT’s Amit Sharma provides insights into the Group’s collaboration with Salesforce on the implementation of Open APIs. Aim is to create a more automated, digitally-led customer experience for enterprises. Project sees adoption of iterative approach, with less ‘big bang’.
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Suppliers & SCMAtento targets ‘reshaped’ Telefónica relationship
Contact centre operator Atento claims largest share of Telefónica CX spend. As Atento-Telefónica MSA expiration nears, the priority is to “earn” business from the operator going forward. Telefónica eyes CX digitalisation in ongoing operational efficiency drive.
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Partnerships & AlliancesTelefónica|Vivo opts to join Dotz for further five years
Vivo extends collaboration with long-time customer loyalty partner, with focus on achieving retention boost. Brazilian operator also eyeing stake in Dotz. Amazon and Apple join Vivo in Dotz partner ecosystem.
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Vendor VoiceTeradata: telco leaders must step up to seize data opportunity
Breaking down silos to seamlessly orchestrate data can deliver a virtuous circle of customer improvement and operational efficiency, presenting a springboard for a strategic reboot. In adopting tech sector business models, telcos have yet to fully grasp the value of their data assets, with coordination acting as a powerful ...
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PeoplewatchT-Mobile CIO Cody Sanford exits amid IT–digital reshuffle
Cody Sanford, Chief Information Officer and Chief Product Officer at T-Mobile US, is set to leave to pursue “external opportunities”. Chief Operating Officer Brian King steps into CIO vacancy. Wider reshuffle flagged to support new digital strategy.
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PeoplewatchTransformation guru Baumann joins Vodafone Germany
Former Microsoft transformation lead Heide Baumann named Director, Commercial Operations at German operator. Brings experience from BT, Liberty, and Three to Vodafone.
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Partnerships & AlliancesVodafone NZ pivots to improve post-sale performance
Former Vodafone OpCo jumps on CX/digital transformation train in a big way, in bid to raise profitability. Quadruple IT stack legacy of time in Vodafone Group one area of inefficiency to be removed. Two of top team shuffled out amid commercial reset, including long-time Vodafone exec Antony Welton.
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Strategy & ChangeDeutsche Telekom to ‘new-skill’ nearly a third of workforce
VP, Digital Transformation Bruné highlights skill upgrades as fundamental to success, pushing “new-skilling” to top of the Group’s strategic priority list. DT aims for 30% uptake of up-skilling programme by 2024.
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PremiumAmdocs extends its reach into Romania
Vodafone Romania to have deeper view of customer journeys in convergence drive. Amdocs continues to showcase its presence across the Group.
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OperationsTPG: no plans to drop Vodafone brand
Telco forced to clarify position on sub-brand strategy amid media speculation. Appointment of former Vodafone NZ exec to see refresh of brand strategy, with focus on driving better customer experience.
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Public AffairsVodafone takes political heat over customer complaints
Ministers scold eir and Vodafone Ireland for poor customer service during pandemic. Following meetings, outage disrupts VfIr data services.
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Vendor VoiceSalesforce Industries: bringing cloud Vlocity to telco CX
As the CRM giant sharpens its focus on telco transformation, Salesforce Industries highlights the need for operators to lose legacy baggage, embrace cultural change, and focus on collaboration to move at digital pace. Experience of acquisition Vlocity demonstrates three trends in telco transformation, from gradual evolution to enthusiastic adoption ...
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Suppliers & SCMBT taps Qlik for data analytics prowess
BT aims to create a ‘data-literate workforce’ to improve how it exploits its vast troves of customer data for up-selling opportunities.
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Partnerships & AlliancesTPG deepens Genesys ties
TPG projects opex savings of AU$ 3m after moving all customer contact channels to cloud-based platform. Genesys now appears firmly entrenched within the Group, with VfD a key user.
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Partnerships & AlliancesVodafone claims personalisation progress
Adobe and Persado technology used in conjunction to send out curated text which produced “double-digit” uplift in conversion rates. Personalisation, driven by big data, is a “key strategy” for VfIt’s ongoing churn-reduction and CRM efforts.
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Suppliers & SCMAtento eyes renewed Telefónica relationship
Former Group subsidiary indicates it is discussing a refresh of partnership. COVID-19 takes a toll on Atento Q2 revenue.
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Strategy & ChangeDeutsche Telekom’s OneApp undergoes big data revamp
Data-handling turnaround to gain more insights from self-care app. New big-data solution supported by AWS and assortment of software tools.
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Suppliers & SCMConduent to tidy O2 Germany’s mailroom
US-based mailroom digitiser brought in to support goals to become CX and digital champion.



















