New EE must wait five years to be rid of Old BT

btw355-tt-consumer brands

Source: BT

New CEO Allison Kirkby re-confirms Jansen/Allera New EE strategy, but BT brand to limp on in Consumer at least until PSTN shutdown, with Plusnet retained as broadband b-brand. ARPU is up, but multiplay elusive as ever, subscribers still being lost, still far from walking the talk. Read more

This article includes:

  • Organisations: BT; EE; Plusnet; Ofcom.
  • Geographic: UK.
  • People: Allison Kirkby; Philip Jansen.
  • Themes: Consumer; B2C; Broadband; Mobile; Convergence; Customer experience; Net promoter score (NPS); Average revenue per user (ARPU); Public switched telephone network (PSTN); Cost of living crisis.
  • Events: BT Group earnings call for FY23−24.

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