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Brand-heavy TPG looks for smart data handling with AWS

2021-12-03T17:00:00

Brand‑heavy TPG looks for smart data handling with AWS

Source: Amazon

Shaik flags “knowledge lake” as providing deeper understanding of consumer and enterprise behaviour. Aimed at breaking down data siloes across multi-brand portfolio following TPG–VHA merger. Analytics of external datasets, available on the market, increasingly important.

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