All Mats Axelsson articles
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TechnologyA Pragmatist’s Guide to Telco AI: BT and Zayo on getting data right, winning fast, riding the wave
From data foundations, sidestepping common pitfalls, and rapid experimentation, to real-world use cases, scalable growth, and building profit centres. Actionable insights and proven strategies for how AI is being harnessed to transform telecoms, drive operational excellence, unlock new revenue