All Go-to-market (G2M) articles
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Strategy & Change‘We’re built different’: how disruptive Digi is putting unorthodox group ethos into practice in Spain
In depth: Digi Spain has adopted its parent group’s ‘radical pricing model’ and industrial approach to build a vertically integrated challenger to Spain’s three established telecoms players. The result has been successive years of 20%-plus top line growth, an expanding share of the market, and a platform for the group to extend its disruptive playbook to other European markets.
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Partnerships & AlliancesBT and Qualcomm go next-gen with 5G test lab
Duo expands partnership to test new 5G feature and “next generation” services.
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Strategy & ChangeTelefónica completes unification of Tuenti and O2
Conclusion of migration comes after initiation of integration process in April.
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Partnerships & Alliances1NCE links up with SoftBank on Asia-Pacific push
DT spinout’s exclusive regional distribution deal provides another layer to German group’s flourishing romance with SoftBank.
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Financial & PerformanceGo-to-market stasis hits Talkmobile numbers
Vodafone UK’s in-house MVNO yet to report uplift from u-turn on customer acquisition and implementation of new platform.
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